Event Calendar

Tuesday, October 17, 2017

Cardinal Path | Google AdWords: Reporting and Optimization | San Diego

Date(s): October 17, 2017

Time: 9:00 AM  PST - 4:00 PM  PST

Location:
San Diego Training & Conference Center, 350 Tenth Avenue, Suite 950, San Diego, California, 92101, United States

Event Website: http://www.cardinalpath.com/training/location/san-diego-analytics-adwords-training-october-2017/

Organization Details

Contact Name: Digital Analytics Association Staff
Contact Phone: 1.781.876.8933
Contact Email: info@digitalanalyticsassociation.org

Google AdWords: Reporting and Optimization

Building on the foundation of our AdWords Fundamentals course, this training will 
expand on the basics to show you how to make the best use of the tools, reports and features within AdWords, in order to put power behind your campaigns. We’ll dig into reporting, diagnostic and campaign expansion tools, and paid search optimization techniques. With a focus on budget, keywords, ad copy and landing pages, you will learn advanced SEM account management skills that will allow you to run highly effective AdWords campaigns.
In order to solidify this knowledge, we work live from the interface using real business account data. We also show you how to use AdWords Editor and bulk uploads to save time when optimizing your accounts. 

What’s Covered?

This advanced AdWords training course picks up where AdWords Fundamentals leaves off, focusing on valuable tools within AdWords to help you stay competitive and get the most return on your PPC investment. Like Fundamentals, this workshop course will help you to learn:
  • Campaign data customization to evaluate performance and align with your goals
  • How to dig deeper into the reporting interface to help refine your campaigns
  • Bidding strategies to hone in on how target audience is searching and how to maximize
  • How to save time by making bulk changes, setting up automated rules, AdWords Editor and how to find the metrics that matter most to your business
  • How to expand and refine keyword lists and continually optimize bidding strategies
  • Ways to diagnose problems in your account and identify changes needed
Agenda
  • Customizing AdWords Data – Learn how to use features and tools within the AdWords system to identify areas to optimize and save time by focusing on what’s most important for your PPC goals
  • Useful Reports –  Learn the best reports to refine your keywords, stay ahead of and discover where and when your customers are searching for you
  • Optimization Techniques – Learn how to take your campaigns to the next level and get the most out of your AdWords campaigns
  • Advanced Account Management –  Learn bidding strategies for your account based off reporting analysis

For more information and to register click here.



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