Event Calendar

Thursday, October 16, 2014

Cardinal Path, AdWords and Analytics Training

Date(s): October 13, 2014 - October 17, 2014

Time: All Day

Location:
Las Vegas, NV

Event Website: http://training.cardinalpath.com/google-adwords-analytics/las-vegas?utm_campaign=LasVegas-training&utm_source=daa-calendar&utm_medium=listing

Cardinal Path is the largest Global Digital Training Program in the world.  With Adwords & Analytics courses available, attendees walk away from each training day with actionable insight into growing and tracking their digital footprint.

Our multi day Google Analytics trainings cater to beginner and advanced analysts. Select the course that best meets your needs or combine multiple days (and save) to create the right learning track for you and your digital analytics team.

Google Analytics 101

For a better understanding of Google Analytics features and functions, consider the 101 course which is designed for beginners but perfect for light users looking for a deeper dive into the platform.

Google Analytics 201

The 201 Google Analytics course speaks directly to Digital Marketers.  Attendees can expect to leave with a better sense of how to capture more of their company’s digital foot print.

Google Analytics 301

Our 301 course moves beyond the basics to address more advanced features and implementations of Google Analytics.  While this course includes technical components, interested attendees should not feel intimidated by a lack of technical experience.  This course can be quite valuable in understanding the full breadth of Google Analytics capabilities.

Once the training day ends, the learning continues!  All attendees to Cardinal Path's Training programs are instantly enrolled in the Cardinal Path Training Alumni program where they will have access to valuable webinars covering the latest trends in the fields of Adwords & Analytics.

Register today and take the first steps toward understanding your digital presence.

The University of British Columbia - Introduction to Web Analytics

Date(s): October 14, 2014 - November 12, 2014

Time: All Day

Event Website: http://cstudies.ubc.ca/a/Course/Introduction-to-Web-Analytics/IV201/

Introduction to Web Analytics

 

This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or theCertificate in Web Intelligence.

Discover how web analytics can drive higher profits, improve the customer experience, and create measurable value to your business. Drawing extensively from case studies and practical applications, explore the key concepts, techniques and practices of web analytics, and how you can successfully promote the use of web analytics within your organization.

Note: This course is recommended as a foundation for all other digital analytics courses.

Course topics include:

  • key concepts including analytics, key terms and how they are used
  • Key Performance Indicators (KPIs), why they are important
  • measuring actions: the conversion chain
  • understanding the difference between data collection methods
  • key tools and diagnostics based on different web site objectives
  • the fundamentals of Search Engine Optimization (SEO)measurement
  • the fundamentals of visitor behavior analysis
  • measuring and optimizing paid search campaigns
  • how to develop KPIs that are aligned with your mission and business objectives
  • the analyst skill set: who and what you'll need.

Standard Fee: $710

Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.

If you have significant web analytics experience and feel it might not be necessary for you to take this introductory course as a pre-requisite, you may substitute one of the following courses in its place: Fundamentals of Business Analysis, Project Management Fundamentals or Program Management Governance. To substitute another course for Introduction to Web Analytics, please complete a Prior Learning Assessment Request Form.

 

Format

The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.

The University of British Columbia - Creating and Managing the Analytical Business Culture

Date(s): September 23, 2014 - October 21, 2014

Time: All Day

Event Website: http://cstudies.ubc.ca/a/Course/Creating-and-Managing-the-Analytical-Business-Culture/IV202/

Creating and Managing the Analytical Business Culture

This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or theCertificate in Web Intelligence.

Learn essential digital analytical management strategies and processes that will give you the knowledge and practical skills for successful web and other digital analytics deployment. Explore topics such as getting organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization, and communicating information to diverse constituents.

Course topics include:

  • creating an RFP
  • examining the typical sales cycle process
  • understanding various models for data collection including quantitative and qualitative data
  • characteristics of the Web Analytics Manager position
  • establishing a process for requesting reporting and/or analysis
  • functional ownership for web analytics data
  • incorporating web analytics elements into existing processes
  • product roadmap for KPI dashboard
  • how reporting drives investigative analysis
  • managing downward and upward - promoting the analytics culture
  • establishing baselines and creating the impact / pro-forma analysis

Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.

Standard Fee: $710

Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.

Format

The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.

2014 Seattle Symposium

Date(s): October 16, 2014

Time: 8:00 AM  PST - 4:00 PM  PST

Location:
Microsoft Conference Center, Kodiak Auditorium 16070 NE 36th Way, Redmond, WA 98052


Monster Analytics Mash Up
So much of our time in Digital Analytics is spent in our own world, yet many analytic techniques are pulled or modified from other industries. From finance to politics to oil fields to sports, it's time to hear stories about how other industries drive by the data. What tools are they using? What challenges do they run into? What technicques can be shared?


Cost:
Members: $40
Non-Members: $95

Cancellation and Refund Policy:
No refunds will be given for cancellations received after September 26, 2014. Cancellations received in writing prior to September 26, 2014 will be refunded 50% of the registration fee paid.

For more infomation click here




Change Category: