Event Calendar

Tuesday, October 22, 2013

Philadelphia Symposium: Watch Out Mad Men, the Math People Are Here: Breakthrough Approaches to Data-Informed Storytelling

Date(s): October 22, 2013

Time: 12:00 PM  EST - 6:30 PM  EST

University of Pennsylvania, Houston Hall, 3417 Spruce Street, Philadelphia, PA 19104-6306

Organization Details

Contact Email: info@digitalanalyticsassociation.org

Multiple devices, multiple channels, and multiple content types mean a lot of data - and a lot of challenges and opportunities - for digital marketers and analysts in 2013 and beyond. The third annual DAA Philadelphia Symposium will be a half-day event that highlights innovative approaches to rapidly deriving insights from the panoply of data sources in our ever-evolving digital world - with a particular focus on attribution analysis, data visualization, digital optimization and other actionable, agile storytelling techniques and tools. Move over, intuition and gut instinct – the math people are here!

Our location for the DAA Philadelphia Symposium is Houston Hall on the campus of the University of Pennsylvania - mere footsteps from where ENIAC (the world's first large scale, general purpose digital computer) was invented - in the city where Ben Franklin first captured lightning into electricity.

Our speaker roster is laden with luminaries from academia, the digital analytics industry, and your peers, who look forward to lighting up your #DAAPHL imagination - and our vendor showcase promises to offer more ideas to take home.

Will you join us, and perhaps capture some analytical lightning of your own to help you make your digital marketing efforts faster and stronger?

Space is limited so be sure to register to guarantee your spot at DAA Philadelphia 2013 today!  View the full agenda.


Registration for DAA members is at the discounted price of $25, while non-members can register for $75. Students may register for $10 using the code "Student", note you must register with a .edu email address to receive the dicounted registration rate.  This is a great time to join the association and avail yourself to the many opportunities that DAA membership offers.

Cancellation Policy

No refunds will be given for cancellations received after September 20, 2013. Cancellations received in writing prior to September 20, 2013 will be refunded 50% of the registration fee paid.

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