Event Calendar

Wednesday, October 29, 2014

Cardinal Path, AdWords and Analytics Training

Date(s): October 27, 2014 - October 31, 2014

Time: All Day

Nashville, TN

Event Website: http://training.cardinalpath.com/google-adwords-analytics/nashville?utm_campaign=Nashville-Training&utm_source=daa-calendar&utm_medium=listing

Cardinal Path is the largest Global Digital Training Program in the world.  With Adwords & Analytics courses available, attendees walk away from each training day with actionable insight into growing and tracking their digital footprint.

Our multi day Google Analytics trainings cater to beginner and advanced analysts. Select the course that best meets your needs or combine multiple days (and save) to create the right learning track for you and your digital analytics team.

Google Analytics 101

For a better understanding of Google Analytics features and functions, consider the 101 course which is designed for beginners but perfect for light users looking for a deeper dive into the platform.

Google Analytics 201

The 201 Google Analytics course speaks directly to Digital Marketers.  Attendees can expect to leave with a better sense of how to capture more of their company’s digital foot print.

Google Analytics 301

Our 301 course moves beyond the basics to address more advanced features and implementations of Google Analytics.  While this course includes technical components, interested attendees should not feel intimidated by a lack of technical experience.  This course can be quite valuable in understanding the full breadth of Google Analytics capabilities.

Once the training day ends, the learning continues!  All attendees to Cardinal Path's Training programs are instantly enrolled in the Cardinal Path Training Alumni program where they will have access to valuable webinars covering the latest trends in the fields of Adwords & Analytics.

Register today and take the first steps toward understanding your digital presence.

The University of British Columbia - Introduction to Web Analytics

Date(s): October 14, 2014 - November 12, 2014

Time: All Day

Event Website: http://cstudies.ubc.ca/a/Course/Introduction-to-Web-Analytics/IV201/

Introduction to Web Analytics


This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or theCertificate in Web Intelligence.

Discover how web analytics can drive higher profits, improve the customer experience, and create measurable value to your business. Drawing extensively from case studies and practical applications, explore the key concepts, techniques and practices of web analytics, and how you can successfully promote the use of web analytics within your organization.

Note: This course is recommended as a foundation for all other digital analytics courses.

Course topics include:

  • key concepts including analytics, key terms and how they are used
  • Key Performance Indicators (KPIs), why they are important
  • measuring actions: the conversion chain
  • understanding the difference between data collection methods
  • key tools and diagnostics based on different web site objectives
  • the fundamentals of Search Engine Optimization (SEO)measurement
  • the fundamentals of visitor behavior analysis
  • measuring and optimizing paid search campaigns
  • how to develop KPIs that are aligned with your mission and business objectives
  • the analyst skill set: who and what you'll need.

Standard Fee: $710

Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.

If you have significant web analytics experience and feel it might not be necessary for you to take this introductory course as a pre-requisite, you may substitute one of the following courses in its place: Fundamentals of Business Analysis, Project Management Fundamentals or Program Management Governance. To substitute another course for Introduction to Web Analytics, please complete a Prior Learning Assessment Request Form.



The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.

The University of British Columbia - Web Analytics for Site Optimization

Date(s): October 21, 2014 - November 18, 2014

Time: All Day

Event Website: http://cstudies.ubc.ca/a/Course/Web-Analytics-for-Site-Optimization/IV203/

Web Analytics for Site Optimization

This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or theCertificate in Web Intelligence.

Learn to define, track, evaluate and optimize websites and other digital offerings to improve visitor conversion goals. Examine information architecture and navigation, content structure, internal page and link strategy, and the optimization of internal website search engines. This course includes a PDF version of The Big Book of Key Performance Indicators by Eric T. Peterson.

Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.

Course topics include:

  • understanding the behavioral data often examined in the analytical tool reports
  • an introduction to personas
  • the concepts of Character Diamonds and Masks, and how these concepts are used to improve on basic persona design
  • the fundamentals of visitor activity analysis including visitor, departure and path analysis
  • strategies to improving shopping cart abandonment rates
  • understanding how web visitors (including search engine crawlers) interact with a website to accomplish their goals including onsite search, search analytics metrics and creating onsite search forms
  • identifying components of a website which can be measured and improved
  • understanding the behavior of visitors from search
  • understanding how to use web analytics for optimizing search engine rankings and conversion
  • exploring design for evaluation, compensating for limitations in tracking methods and analytic tools
  • understanding technical issues that may affect analysis
  • the concept and metrics of recency and apply these concepts to the Visitor Value Model

Standard Fee: $710

Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.


The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.

eMetrics Summit: London: Oct 2014

Date(s): October 29, 2014 - October 30, 2014

Time: All Day

Event Website: http://www.emetrics.org/london/2014/

eMetrics Summit: London, October 2014

We look forward to welcoming you to eMetrics Summit London 2014!

Peter O’Neill is the Founder & Lead Consultant of L3 Analytics, a London based Digital Analytics consultancy. It provides companies from startups to multinationals with support in understanding their digital data and using the information to improve their business performance. The L3 Analytics client list includes Elle & Cosmopolitan, Cath Kidston, GetLenses, DollsKill, WooThemes, Livestation and Nova International. Peter is also a Certified Digital Analyst.

In addition to his day job, Peter is heavily involved in the Digital Analytics community, for London and indeed all of Europe. He is the founder of MeasureCamp, a one day free unconference held every six months in London. He is the co-founder of MeasureBowling, a networking evening run simultaneously across over 15 cities in Europe. Plus can be found regularly on Twitter at @peter_oneill answering questions and discussing ideas.

*DAA members receive a 10% registration discount when using the code DAA10

Fundamentals of Digital Analytics

Date(s): October 29, 2014

Time: 9:00 AM  EST - 4:00 PM  EST

Philadelphia, Location TBA


The DAA Essential Series is an interactive, discussion-based education program designed for those in digital analytics. This education series provides the opportunity to acquire a broad base of fundamental knowledge and skills quickly, while preparing you to function successfully as a digital analyst. This series focuses on the best practices in digital analytics setting you on a path to transition into more strategic and collaborative roles within your organization. Learn how to improve the integrity and precision of intelligence created for your business and to gain support by customizing your analytical efforts to the needs of your stakeholders. These classes are non-technical / not about the tools; some experience with basic digital analytics reporting is recommended but not required.
Attendance is limited for these courses, so take advantage of this exclusive training opportunity and register now before your seat is taken!

Check out all of the Essential Series courses!

**Please note these courses were formally known as Base Camp Workshops 101 and 102.  Please contact the DAA membership office with any questions.

Fundamentals of Digital Analytics

Whether you’re new to digital analytics, new to web management or just need to be sure you’re seeing the forest for the trees, this is the best resource to ground you in the basics of digital analytics. This one-day program is designed for marketers and analysts just getting started. In this course, you’ll learn the fundamental drivers of digital analytics, the role of analysts, qualities of effective analysts, key terminology, web metrics and key performance indicators, as well as the essentials of collaboration and generating support and buy-in while gaining your executive’s attention. 
Upon completion of this course, participants will be able to:
  • Outline the purpose and construction of common web metrics.
  • Troubleshoot web metrics definitions used in the workplace.
  • Explain and implement a rich menu of high value metrics appropriate to various business models
  • Help create and facilitate an analytical culture adept at driving business change.
Meet Your Instructor
Jim Novo, MBA, is a customer and digital analytics consultant with a 30 year record of creating exceptional returns on marketing program investments.   As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions before starting his own consultancy in 1997.  
He is the author of several books on marketing analytics and Managing Director of Education for the Digital Analytics Association.  Jim also “walks the walk”, having run his own online e-commerce and publishing businesses shipping over 15,000 orders annually.


Members of the DAA:  $700
Non-Members:  $950

Cancellation Policy

  • Cancellations received in writing after October 8, 2014 will be refunded 50% of the total registration fee paid.
  • No refunds will be given for cancellations received after October 15, 2014

 Substitutions are highly encouraged! Please contact the membership office, in writing, to substitute or cancel your registration!

X Change Digital Analytics Conference - Ernst & Young (EY)

Date(s): October 28, 2014 - October 30, 2014

Time: All Day

The Phoenician, 6000 E Camelback Rd, Scottsdale, AZ 85251

Event Website: http://ey.cvent.com/events/x-change-2014/event-summary-40f597fb49de41f094af39dee86cb049.aspx

Join the conversation! Register for the X Change Digital Analytics Conference 
Whether you are a seasoned conference attendee or a rookie, the best part of X Change is the peer-to-peer conversations you will have with one person or a group — talking about the issues that you’re dealing with, sharing your experience, and noting changes and methods that work. 
Let’s talk digital analytics.  
We steer away from canned presentations and paid sales demos. We focus on deep-dive discussions on leading-edge topics and have gathered the smartest and brightest practitioners in the industry to lead each huddle. 
Sample huddle topics:
•       Talk to me, not the masses: using web analytics data for personalization
•       On cloud nine: big data technology – the digital analyst, friend or foe?
•       Is the future of reporting, less reporting?
•       Is it possible to transform a businessperson into a data scientist on the fly?
•       Capitalizing on conversation
•       Data democratization
•       Multichannel marketing
•       Developing a culture of test and learn
•       Using social media for individual customer-centric insights
•       I’m so smart – why aren’t they listening? Don’t let your insights fall on deaf ears 
•       Why generally available dashboards are awful and what to do about it
•       How to model and monitor customer retention
Check out the full listing of huddle topics.
Be prepared to be inspired – and be prepared to inspire! Join the conversation and register today!

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