Event Calendar
DAA LA Chapter Event | Analytics: Past, Present, and Future with Industry Expert Jim Sterne
Date(s): October 29, 2019
Time: 6:00 PM PST - 8:30 PM PST
Join the DAA Los Angeles Chapter for a discussion of the past, present, and future of digital analytics with Jim Sterne. Jim is the "Godfather of Digital Analytics", a cofounder of the DAA, a keynote speaker at major events, and an author of several books on this subject. Don't miss the opporunity to hear him speak about his experiences, where he sees the industry going, and how you can adapt.
Speaker:
Jim sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit (formerly eMetrics Summit) in the 2000's, chairing 100 conferences around the world. The audience created the Digital Analytics Association and made Jim Board Chair. Jim’s twelfth book is Artificial Intelligence for Marketing: Practical Applications.
Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom, and identified as one of the top 25 Hot Speakers by the National Speakers Association.
Agenda:
6:00-6:30pm: Networking; light food & beverages
6:30-7:30pm: Jim Sterne Keynote
7:30-8:30pm: More networking; meet new people and share experiences
Registration:
DAA Members: FreeNon-Members: $5
Thanks to the UCLA Masters of Science in Business Analytics Program
for hosting this event!
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Google | YahooDAA NYC Chapter Event | What is Social Listening? An Overview of Methods, Platforms, and Case Studies
Date(s): October 29, 2019
Time: 6:00 PM EST - 8:00 PM EST
Join us for an evening of learning. The topic of this discussion is social media listening, with:
David Chamak, Social Insights Manager, IBM
Ben Klein, Consumer Closeness Manager, Johnson & Johnson
Dr. Naira Musallam, Technical Co-Founder, SightX
You will learn:
1) How IBM replaced costly and deliberate survey research with a cost effective, responsive and agile social listening program
2) Understand the real world application of social listing data with case studies from Johnson & Johnson
3) And get a glimpse into the future of social listening from one of the co-founders of a tech startup.
Join us for a wonderful night of learning with time allotted for networking.
Registration:
DAA Members: $10Non-Members: $15
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