Event Calendar
eMetrics Summit | NYC
Date(s): October 29, 2017 - November 1, 2017
Time: 9:00 AM EST - 4:30 PM EST
Location:
Jacob Javits Convention Center, 655 W 34th St, New York, NY 10001
Event Website: https://goo.gl/wM47Mo
The eMetrics Summit is the most comprehensive, forward-looking conference covering the impact of data and technology on marketing ROI. Learn how to make the most of today's tools and techniques, get a glimpse of what technologies are on the horizon and receive expert guidance on the resources necessary to leverage them effectively.
Register now by visiting the eMetrics page here.
*DAA members receive a 10% registration discount when using the code DAA10
DAA Workshop | NYC | Applying Digital Analytics
Date(s): November 1, 2017
Time: 9:00 AM EST - 4:00 PM EST
Location:
NYC EVENT SPACE, 4 West 43rd Street, New York NY 10036
Event Website: https://www.emetrics.org/new-york/2017/workshops/applying-digital-analytics/
The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.
What Will You Learn?
This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:
How to enthuse others about web intelligence
Distributing and communicating web analytics data
How to improve your campaign performance & profitability
How to incrementally tune your website to ensure peak performance
A/B Split & Multivariate Testing
To find more information information about this workshop, and to register, you can visit the eMetrics website here.
LunaMetrics | Boston | Google Analytics & Tag Manager Workshops
Date(s): October 30, 2017 - November 3, 2017
Time: All Day
Event Website: http://www.lunametrics.com/training/boston/?utm_source=daa&utm_medium=calendar&utm_campaign=BOS-training#oct
LunaMetrics will be hosting a week of seminars dedicated to exploring the ins-and-outs of Google Analytics, Google AdWords, & Google Tag Manager. Visit our website for more detailed information and course descriptions!
Google Analytics
Google Analytics 101: Introduction – For the analyst or marketer who is new to Google Analytics.
Google Analytics 201: Intermediate – For the analyst who already knows GA, and wants to take actionable insights to the next level.
Google Analytics 301: Implementation – For the webmaster or IT guru.
Google AdWords
AdWords 101: Beginner's Course – For marketers who are new or relatively new to Google AdWords
AdWords 201: Intermediate Level – For marketers with past experience using Google AdWords who are looking for additional optimization opportunities
Google Tag Manager
Google Tag Manager Workshop - For Web Marketers and Website Professionals who want to learn the ins and outs of Google Tag Manager in a hands-on workshop environment