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Monday, November 13, 2017

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LunaMetrics | NYC | Google Analytics, Data Studio & Tag Manager Workshops
Event Details
Date(s): November 13, 2017 - November 17, 2017
Time: All Day
Event Website: http://www.lunametrics.com/training/new-york-city/?utm_source=daa&utm_medium=calendar&utm_campaign=NYC-training#nov
LunaMetrics will be hosting a week of seminars dedicated to exploring the ins-and-outs of Google Analytics, Google AdWords, & Google Tag Manager. Additionally, we're very excited to have our full-day Data Studio and Optimize trainings available! Visit our website for more detailed information and course descriptions!

Google Analytics
Google Analytics 101: Introduction – For the analyst or marketer who is new to Google Analytics.
Google Analytics 201: Intermediate – For the analyst who already knows GA, and wants to take actionable insights to the next level.
Google Analytics 301: Implementation – For the webmaster or IT guru.

Google AdWords
AdWords 101: Beginner's Course – For marketers who are new or relatively new to Google AdWords
AdWords 201: Intermediate Level – For marketers with past experience using Google AdWords who are looking for additional optimization opportunities

Google Tag Manager
Google Tag Manager Workshop - For Web Marketers and Website Professionals who want to learn the ins and outs of Google Tag Manager in a hands-on workshop environment

NEW Google Data Studio
Google Data Studio Workshop -This new course focuses on the free reporting tool, Data Studio, and visualizing data from Google Analytics and beyond. Carefully balancing theory and practice, you’ll spend most of the day in an interactive and collaborative workshop and will leave with professional, completed reports for your website!

NEW Google Optimize
Google Optimize Workshop -You've got them to the site, let's make sure they convert! This new training introduces Google Optimize, a free tool that can be used for easy website testing. Learn the basics and participate in the live workshop, implementing your very own A/B tests in a sandbox environment and discussing the potential for audience personalization.

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Google | Yahoo
E-Nor | Online | Google Analytics Core Skills
Event Details
Date(s): November 13, 2017
Time: 1:00 PM  EST - 3:00 PM  EST
Event Website: https://www.e-nor.com/eau-session/google-analytics-core-skills-eau-ga-ol-nov17

This Google Analytics online training course is designed to provide you with the skills that you need to use Google Analytics effectively. Learn the strategies, techniques, and tool features that you need to start gaining meaningful insights and taking real action for improvement – this course will show you how, step by step.


Recordings Delivered To All Registrants

24 - 48 hours after the cmpletion of each session, all registrants will receive:

  • session recording
  • slides
  • key takeaways and exercises
  • quiz (to be completed anonymously)


Session 3: Goal Tracking and Custom Reports

What You’ll Learn:

  • Understanding Conversion Rate and Abandonment Rate
  • Aligning Your Analytics with Your KPIs
  • Defining Goals for Form Submission and Length of Engagement
  • Configuring Funnels to Identify Drop-Off
  • Basic and Enhanced Ecommerce Tracking
  • Custom Reports for Streamlined Metrics
  • Dashboards
  • Intelligence Alerts
  • Maintaining a Timeline with Annotations

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Google | Yahoo
eMetrics Summit | Berlin
Event Details
Date(s): November 13, 2017 - November 14, 2017
Time: All Day
Location:
Estrel Berlin, Sonnenallee 225, 12057 Berlin, Deutschland
Event Website: http://emetrics-summit.de/?utm_source=risingmedia&utm_medium=email&utm_campaign=MAWLV18&utm_content=8-15-17-CFS-open

The eMetrics Summit is the most comprehensive, forward-looking conference covering the impact of data and technology on marketing ROI. Learn how to make the most of today's tools and techniques, get a glimpse of what technologies are on the horizon and receive expert guidance on the resources necessary to leverage them effectively.

Register now by visiting the eMetrics page here.

*DAA members receive a 10% registration discount when using the code DAA10

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