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Tuesday, November 14, 2017

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LunaMetrics | NYC | Google Analytics, Data Studio & Tag Manager Workshops
Event Details
Date(s): November 13, 2017 - November 17, 2017
Time: All Day
Event Website: http://www.lunametrics.com/training/new-york-city/?utm_source=daa&utm_medium=calendar&utm_campaign=NYC-training#nov
LunaMetrics will be hosting a week of seminars dedicated to exploring the ins-and-outs of Google Analytics, Google AdWords, & Google Tag Manager. Additionally, we're very excited to have our full-day Data Studio and Optimize trainings available! Visit our website for more detailed information and course descriptions!

Google Analytics
Google Analytics 101: Introduction – For the analyst or marketer who is new to Google Analytics.
Google Analytics 201: Intermediate – For the analyst who already knows GA, and wants to take actionable insights to the next level.
Google Analytics 301: Implementation – For the webmaster or IT guru.

Google AdWords
AdWords 101: Beginner's Course – For marketers who are new or relatively new to Google AdWords
AdWords 201: Intermediate Level – For marketers with past experience using Google AdWords who are looking for additional optimization opportunities

Google Tag Manager
Google Tag Manager Workshop - For Web Marketers and Website Professionals who want to learn the ins and outs of Google Tag Manager in a hands-on workshop environment

NEW Google Data Studio
Google Data Studio Workshop -This new course focuses on the free reporting tool, Data Studio, and visualizing data from Google Analytics and beyond. Carefully balancing theory and practice, you’ll spend most of the day in an interactive and collaborative workshop and will leave with professional, completed reports for your website!

NEW Google Optimize
Google Optimize Workshop -You've got them to the site, let's make sure they convert! This new training introduces Google Optimize, a free tool that can be used for easy website testing. Learn the basics and participate in the live workshop, implementing your very own A/B tests in a sandbox environment and discussing the potential for audience personalization.

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UBC | Online | Introduction to Web Analytics
Event Details
Date(s): November 14, 2017
Time: All Day
Event Website: https://continuingstudies.sauder.ubc.ca/courses/introduction-web-analytics/iv201

This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.

Discover how web analytics can drive higher profits, improve the customer experience, and create measurable value to your business. Drawing extensively from case studies and practical applications, explore the key concepts, techniques and practices of web analytics, and how you can successfully promote the use of web analytics within your organization.

Note: This course is recommended as a foundation for all other digital analytics courses.

Course topics include:

  • key concepts including analytics, key terms and how they are used
  • Key Performance Indicators (KPIs), why they are important
  • measuring actions: the conversion chain
  • understanding the difference between data collection methods
  • key tools and diagnostics based on different web site objectives
  • the fundamentals of Search Engine Optimization (SEO)measurement
  • the fundamentals of visitor behavior analysis
  • measuring and optimizing paid search campaigns
  • how to develop KPIs that are aligned with your mission and business objectives
  • the analyst skill set: who and what you'll need.

Standard Fee: $740

Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.

If you have significant digital/web analytics experience, you may delay taking this course or substitute another approved course to complete the program requirements.  You will need to submit a Prior Learning Assessment Request Form.  The following are approved substitutions for Introduction to Web Analytics:  Fundamentals of Business Analysis, Project Management Fundamentals and Program Management Governance.
 

Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System. This course runs from November 14th to December 12th.

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UBC | Online | Measuring Marketing Campaigns Online
Event Details
Date(s): November 14, 2017
Time: All Day
Event Website: https://continuingstudies.sauder.ubc.ca/courses/measuring-marketing-campaigns-online/iv204

 
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.

Discover how to identify the critical metrics you need to know to assess and achieve greater ROI for marketing initiatives. Evaluate the impact of campaign results by measuring online/offline interactions, including methodologies for tracking the impact of online channels such as email, paid search (pay-per-click), organic search (higher page ranking in search engines) and display ads, and other social/PR efforts. Get an overview of technologies such as ad servers, rich media, bid-management systems, and online research tools with an emphasis on campaign measurement and testing.
 
Course topics include:
 
  • understanding how to use web analytics to optimize paid search campaigns and affiliate programs
  • how to achieve greater return on investment for online marketing initiatives and evaluate the impact of campaign results
  • how to optimizing display ad campaigns
  • how to measure offline drive to websites.
  • brand tracking methods
  • understanding what can be tracked and measured for online campaigns.
  • analyzing display advertising, rich media, brand and buzz
  • email campaign effectiveness from delivery to website conversion
  • campaign process analysis - define business objectives, define conversion events, define key performance metrics, collect data and assess, make changes and do over.
Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
 
Standard Fee: $740
 
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
 
Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System. This course runs from November 14th to December 12th.

 

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eMetrics Summit | Berlin
Event Details
Date(s): November 13, 2017 - November 14, 2017
Time: All Day
Location:
Estrel Berlin, Sonnenallee 225, 12057 Berlin, Deutschland
Event Website: http://emetrics-summit.de/?utm_source=risingmedia&utm_medium=email&utm_campaign=MAWLV18&utm_content=8-15-17-CFS-open

The eMetrics Summit is the most comprehensive, forward-looking conference covering the impact of data and technology on marketing ROI. Learn how to make the most of today's tools and techniques, get a glimpse of what technologies are on the horizon and receive expert guidance on the resources necessary to leverage them effectively.

Register now by visiting the eMetrics page here.

*DAA members receive a 10% registration discount when using the code DAA10

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eMetrics Summit | Milan
Event Details
Date(s): November 14, 2017 - November 15, 2017
Time: All Day
Location:
Ingresso, Via Gattamelata, 5 (Gate 14 e Gate 15), Milano 20149
Event Website: http://emetricsmilan.it/

The eMetrics Summit is the most comprehensive, forward-looking conference covering the impact of data and technology on marketing ROI. Learn how to make the most of today's tools and techniques, get a glimpse of what technologies are on the horizon and receive expert guidance on the resources necessary to leverage them effectively.

Register now by visiting the eMetrics page here.

*DAA members receive a 10% registration discount when using the code DAA10

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