Event Calendar

Wednesday, November 15, 2017

LunaMetrics | NYC | Google Analytics, Data Studio & Tag Manager Workshops

Date(s): November 13, 2017 - November 17, 2017

Time: All Day

Event Website: http://www.lunametrics.com/training/new-york-city/?utm_source=daa&utm_medium=calendar&utm_campaign=NYC-training#nov

LunaMetrics will be hosting a week of seminars dedicated to exploring the ins-and-outs of Google Analytics, Google AdWords, & Google Tag Manager. Additionally, we're very excited to have our full-day Data Studio and Optimize trainings available! Visit our website for more detailed information and course descriptions!

Google Analytics
Google Analytics 101: Introduction – For the analyst or marketer who is new to Google Analytics.
Google Analytics 201: Intermediate – For the analyst who already knows GA, and wants to take actionable insights to the next level.
Google Analytics 301: Implementation – For the webmaster or IT guru.

Google AdWords
AdWords 101: Beginner's Course – For marketers who are new or relatively new to Google AdWords
AdWords 201: Intermediate Level – For marketers with past experience using Google AdWords who are looking for additional optimization opportunities

Google Tag Manager
Google Tag Manager Workshop - For Web Marketers and Website Professionals who want to learn the ins and outs of Google Tag Manager in a hands-on workshop environment

NEW Google Data Studio
Google Data Studio Workshop -This new course focuses on the free reporting tool, Data Studio, and visualizing data from Google Analytics and beyond. Carefully balancing theory and practice, you’ll spend most of the day in an interactive and collaborative workshop and will leave with professional, completed reports for your website!

NEW Google Optimize
Google Optimize Workshop -You've got them to the site, let's make sure they convert! This new training introduces Google Optimize, a free tool that can be used for easy website testing. Learn the basics and participate in the live workshop, implementing your very own A/B tests in a sandbox environment and discussing the potential for audience personalization.

UBC | Online | Creating and Managing the Analytical Business Culture

Date(s): November 15, 2017

Time: All Day

Event Website: https://continuingstudies.sauder.ubc.ca/courses/creating-managing-analytical-business-culture/iv202

This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
Learn essential digital analytical management strategies and processes that will give you the knowledge and practical skills for successful web and other digital analytics deployment. Explore topics such as getting organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization, and communicating information to diverse constituents.
Course topics include:
  • creating an RFP
  • examining the typical sales cycle process
  • understanding various models for data collection including quantitative and qualitative data
  • characteristics of the Web Analytics Manager position
  • establishing a process for requesting reporting and/or analysis
  • functional ownership for web analytics data
  • incorporating web analytics elements into existing processes
  • product roadmap for KPI dashboard
  • how reporting drives investigative analysis
  • managing downward and upward - promoting the analytics culture
  • establishing baselines and creating the impact / pro-forma analysis
Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
Standard Fee: $740
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System. This course runs from November 15th to December 13th.

eMetrics Summit | Milan

Date(s): November 14, 2017 - November 15, 2017

Time: All Day

Ingresso, Via Gattamelata, 5 (Gate 14 e Gate 15), Milano 20149

Event Website: http://emetricsmilan.it/

The eMetrics Summit is the most comprehensive, forward-looking conference covering the impact of data and technology on marketing ROI. Learn how to make the most of today's tools and techniques, get a glimpse of what technologies are on the horizon and receive expert guidance on the resources necessary to leverage them effectively.

Register now by visiting the eMetrics page here.

*DAA members receive a 10% registration discount when using the code DAA10

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