Event Calendar

Thursday, December 7, 2017

Analytics Demystified | Adobe Analytics “Top Gun” Master Class | Minneapolis

Date(s): December 7, 2017

Time: 9:00 AM  CST - 5:00 PM  CST

Securian HQ, 400 Robert Street N, St. Paul, MN 55101

Event Website: http://analyticsdemystified.com/adobe-analytics/minneapolis-adobe-analytics-top-gun-class-12717/

Organization Details

Contact Name: Digital Analytics Association Staff
Contact Phone: 1.781.876.8933
Contact Email: info@digitalanalyticsassociation.org

Originally written by Adam Greco on October 20, 2017

Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here.

For those of you unfamiliar with my Adobe Analytics “Top Gun” class, it is a one day crash course on how Adobe Analytics works behind the scenes based upon my Adobe Analytics book. This class is not meant for daily Adobe Analytics end-users, but rather for those who administer Adobe Analytics at their organization, analysts who do requirements gathering or developers who want to understand why they are being told to implement things in Adobe Analytics. The class goes deep into the Adobe Analytics product, exploring all of its features from variables to merchandising to importing offline metrics. The primary objective of the class is to teach participants how to translate every day business questions into Adobe Analytics implementation steps. For example, if your boss tells you that they want to track website visitor engagement using Adobe Analytics, would you know how to do that? While the class doesn’t get into all of the coding aspects of Adobe Analytics, it will teach you which product features and functions you can bring to bear to create reports answering any question you may get from business stakeholders. It will also allow you and your developers to have a common language and understanding of the Adobe Analytics product so that you can expedite getting the data you need to answer business questions.


Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam has managed the Adobe Analytics programs at the Chicago Mercantile Exchange and Salesforce.com. As one of the founders of the Omniture (now Adobe) Consulting group, Adam managed accounts large and small and helped clients maximize their use of Adobe Analytics technologies directly and indirectly through his extensive blogging. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide. In 2015, Adam was elected to the board of directors of the Digital Analytics Association (DAA) where he now serves as Treasurer.

To register for the class, click here. If you have any questions, please e-mail me. I hope to see you there!

Want to learn more about Adobe Analytics from Adam Greco? Click here to learn how to have Adam come to your city to do an Adobe Analytics "Top Gun" training class.

Interested in having Adam Greco audit your Adobe Analytics implementation and show you how you can improve it? Click here to learn more about Adam's Adobe Analytics audit services.

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