Event Calendar

Wednesday, December 6, 2017

Cardinal Path | Google Analytics: Fundamentals | Chicago

Date(s): December 6, 2017

Time: 9:00 AM  CST - 4:00 PM  CST

Microtek Chicago, 230 W Monroe Street, Suite 900, Chicago, Illinois, 60606, United States

Event Website: http://www.cardinalpath.com/training/location/chicago-google-adwords-analytics-courses-dec-4-2017/

Organization Details

Contact Name: Digital Analytics Association Staff
Contact Phone: 1.781.876.8933
Contact Email: info@digitalanalyticsassociation.org

Google Analytics: Fundamentals

Whether you are brand new to Google Analytics or just looking for a refresher on the basics, Google Analytics: Fundamentals is the course for you. At Cardinal Path, we focus on providing you with a broad introduction to all of the reports – and more importantly, the business insights – that web analytics can generate. This training will show you how to understand who your visitors are, how they got to your site, what they did while they were there, and how valuable they really are. We also explore Google Data Studio to help you start making useful dashboards.

What’s Covered in this Google Analytics course?
Google Analytics Fundamentals lays the foundation for you to become an analytics genius.  We will guide you through learning the GA user interface, understanding the various types of reports that are available, and mastering how to find actionable insights in your data.
This course will cover:
  • An introduction to web analytics in general, with a focus on Google Analytics
  • The dozens of reports Google Analytics provides you “out of the box”
  • How to generate actionable insights from your website’s data
  • How to measure business outcomes rather than just count users
  • How to build reports and dashboards in Google Data Studio that bring value and revenue to your business


  • Web Analytics fundamentals and measurement strategy
  • Getting started with Google Analytics and the user interface
  • Audience reports: who are these people?
  • Acquisition reports: how did they get here?
  • Behavior reports: what did they do on my site?
  • Conversion reports: how much are they worth?
  • Google Data Studio Dashboards workshop
  • Wrap-Up and Q&A

For more information, and to register click here.


Prior knowledge of Google Analytics is not required for this course. However, please ensure you have a basic familiarity with the interface prior to attending. It is recommended that before starting this course, you take some time to reflect on what you are looking to get out of the training. Please visit the Google Analytics Help site to set up your Analytics account.

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