Event Calendar

Thursday, February 16, 2017

DAA South Central Ontario Chapter Event - SEO in a (not provided) World [Toronto]

Date(s): February 16, 2017

Time: 6:30 PM  EST - 8:30 PM  EST

Telus House
2nd Floor, Room 002-001
25 York Street, Toronto, M5J 2V5 (map)

Registration for this event is currently sold out.  Please email the DAA membership office at 
Info@digitalanalyticsassociation.org to join the waiting list.  

Search Engine Optimization (SEO) is hard. Just five years ago, many relied on keyword reports to help them optimize content for search. However, since the search engines no longer pass this information automatically to clickstream analytics tools such as Adobe or Google Analytics, 95% of keywords are (not provided).

So what data can you rely on to tell you what topics and theme’s working or what’s not? How can SEOs measure whether they are doing a good job (or not?) and get input on what to try next?

Join us for what will be a very animated evening as practitioners both agency and client side share how they practice SEO in a (not provided) world. 

Our Speakers/Panelists and Moderator:

Carrie Haggerty,
SEO Lead at BMO Financial Group, is a highly experienced online marketing and web development practitioner. Over the past 8 years, she has been on the front lines managing through the constantly changing digital ecosystem (Linkedin)

Duong Thai, Digital Marketing at Cornerstone Group of Companies, has deep experience in web development and online marketing. Through the 9 years of diverse client experience, he is an expert in analytics, SEO and paid search (Linkedin)

Sharon Flynn, DAA Local Chapter Co-Chair and Personalization Specialist, Digital & Channels Marketing at BMO Private Banking, will be our moderator for this evening (Linkedin). Audience - come ready with your questions!

6:30 pm: Sign in & networking
7:00 pm Presentations
7:30 pm Panel
8:30 pm Adjourn 


  • DAA Members:  Free (sign in and register)
  • Non-Members:  $10 USD  (sign in and pay online via credit card)

Registration (Sign in and click on the green register button above):

  • Registration is limited to 40 maximum due to space limitations. Register early as we typically have over 50 people signup.
  • Please sign up by 4 pm ET Wed, Feb 15.
  • Advance signup for this event is mandatory due to venue security.
  • If your name is not on the list, we will not be able to admit you. No walkins for this event.

Questions? Please email info@digitalanalyticsassociation.org

Thank you to Telus for hosting this event!

Is my registration/ticket transferrable?
Yes, by end of day February 15. Please email info@digitalanalyticsassociation.org.

What is the refund policy?
Instead of a refund, we will give you a complimentary registration at the next event or you can transfer to another person. If you can't make it, please email info@digitalanalyticsassociation.org.

The name on the registration/ticket doesn't match the attendee. Is that okay?
If you would like us to substitute names, please email info@digitalanalyticsassociation.org by end of day February 15.

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