Event Calendar

Thursday, February 1, 2018

DAA Toronto | Analytics in Agile Environment

Date(s): February 1, 2018

Time: 6:30 PM  EST - 8:30 PM  EST


How analytics teams thrive in the agile environment?
 
You may have noticed a lot more web development shops are using agile methodologies, pushing the edges of the lean startup, and doing a lot more continuous development work. The era of the career killing big website redesign because we haven't done anything to the site for five years is mercilessly coming to a close. We hope. They sure are breaking a lot of tagging though aren't they? There's more entropy for sure. But more shipping means more opportunities for greater build-test-learn cycles. How can analytics teams thrive in a more chaotic environment? What does agile mean for analytics? Join people who are living through their agile journeys for some blunt, honest, talk and takeaways from the trenches.
 
Join us for a panel of veteran panelists – all of them are seasoned veterans in the digital analytics industry:
 

  • Gareth Cull – Analytics Lead, Mozilla  LinkedIn
 
       Gareth is passionate about how data informs online strategy, innovation, market analysis and web design. 
 
  • Richard Loa - Data Analytics Product Manager, CBC.  LinkedIn
 
Richard Loa is a technologist. He has 10 years of experience architecting, building and tracking large-scale projects like federal elections, the FIFA World Cup and the Olympics for CBC.
 
  • Baris Akyurek - Director, Analytics, autoTRADER.  LinkedIn
 
Baris Akyurek is the Director of Analytics at autoTRADER. He and his team are responsible for the entire Digital Analytics process from beginning to end, including technical implementation, A/B testing and the analysis of autoTRADER’s users and products.
 
  • Moderator: Sharon Flynn, Digital Analytics Lead, BMO.  LinkedIn
 
Sharon has 20 years of experience in the Media and Digital spaces, currently leads digital analytics at BMO. She has worked in digital analytics in every role since utilizing a wide range of tools, methodologies  (Quant & Qual) and data sources. 
 
Agenda:
6:30 pm: Networking
7:00 pm  Panel session
7:45 pm  Audience Q&A
8:30 pm  Adjourn

A light buffet dinner will be served.

Thanks Mozilla for hosting this event!


 
  • Please sign up by noon ET Tuesday, Jan 30.
  • Advance signup for this event is mandatory due to venue security.
  • If your name is not on the list, we will not be able to admit you.  No walk-ins for this event.
  • Please arrive by 6:55 pm at the latest as we have to accompany all visitors into a restricted access space.
Registration:
  • DAA Members:  $4 USD
  • Non-Member:  $14 USD
  • Corporate Members: Free
Questions?  Please email info@digitalanalyticsassociation.org

FAQs

Is my registration/ticket transferrable?
Yes, by noon Tuesday, January 30.  Please email info@digitalanalyticsassociation.org.

What is the refund policy?
Instead of a refund, we will give you a complimentary registration at the next event or you can transfer to another person.  If you can't make it, please email info@digitalanalyticsassociation.org. by noon Tuesday, January 30.

The name on the registration/ticket doesn't match the attendee. Is that okay?
If you would like us to substitute names, please email info@digitalanalyticsassociation.org by noon Tuesday, January 30.
 

as ObservePoint & Napkyn | Webinar |How to Align Marketing & IT Analytics Workflows

Date(s): February 1, 2018

Time: 2:00 PM  EST - 4:00 PM  EST

Sharing the Sandbox in 2018

Register Here

It’s no secret that marketing and IT teams often seem to be at odds, or even speaking different languages when it comes to analytics implementation requirements and processes. This misalignment between teams can lead to unclear business requirements, incomplete analytics implementations and inaccurate customer data.

On the other hand, Forrester reports that companies able to achieve consistent alignment between these two teams are more digitally intelligent, and enjoy year-over-year revenue growth rates of up to 30% compared to their peers.

To capture an accurate picture of your digital users, your marketing and IT teams need to be on the same page.

Join Jim Cain, CEO at Napkyn Analytics, and Eric Dumain, VP of Product at ObservePoint, in this complimentary webinar, “How to Align Marketing and IT Analytics Implementation Workflows: Sharing the Sandbox in 2018,” and discover how to:

  • Identify the gaps in processes and understanding between marketing and IT
  • Align marketing and IT requirements for analytics infrastructure implementation
  • Facilitate ongoing implementation and data governance




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