Event Calendar
DAA Cookbook Webinar | From Volume to Value, the Ecommerce Metrics that Matter
Date(s): February 13, 2019
Time: 1:00 PM EST - 1:30 PM EST
Upon completion of this program, participants will be able to:
1) Calculate product net sales and contribution margin
2) Estimate customer life-time value
3) And implement a value-based segmentation using customer lifecycle cohorts
Experience Level: Intermediate
CWA Professional Development Units: 0.5
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Google | YahooDAA Chicago Chapter Event | Web Analytics Wednesday: Leverage Google Analytics E-Commerce Reports to Optimize Customer Experience
Date(s): February 13, 2019
Time: 4:30 PM CST - 6:30 PM CST
Join InfoTrust the day before Valentines Day to share in our love of enhanced e-commerce reporting in Google Analytics. Unfamiliar with what that is? Well, have no fear—we will show you some of Google’s most advanced e-commerce and product reporting along with how to use these reports to optimize your customer experience and marketing campaigns. The event will be followed by a round of open topic Q&A on Google Analytics and, of course, a happy hour!
Web Analytics Wednesday is a community and a series of events with the goal of bringing analytics professionals together to network and share challenges and solutions within the digital analytics industry. Our hope is to create awareness of strategies, trends, and tools in analytics, as well as to bring the analytics community together for discussion. WAW is a networking and knowledge-sharing event; it is not intended for sales pitches or solicitation.
Speaker:
Dan Vivaldelli is a Lead Analytics Consultant at InfoTrust with a decade worth of experience in helping CPG brands gain insight into their customers' behavior through analytics. Given his background in e-commerce merchandizing and marketing, Dan spends most of his time helping e-commerce clients optimize their websites and marketing activities. Dan has a BS in Informatics from Indiana University and also holds an MS in Business Analytics from the University of Notre Dame.
Agenda:
4:30-5:00 - Networking / Happy Hour
5:00 - 5:45 Presentation
5:45 - 6:30 Open discussion and Q&A
Registration:
Free!