DAA Customer Journey Analysis Recipe Webinar
Date(s): February 22, 2017
Time: 12:00 PM EST - 12:30 PM EST
Join Olga Tsubiks of nModal Solutions for a 30 minute webinar to explore how best to track Customer Journey. Many organizations use customer journey analysis to understand the behavior of a segment of website users over a defined time period.
Customer journey analysis can include cross-platform data from the web, mobile, and off-line. For example, do customers who first arrive at the website using a desktop browser have a higher lifetime value to date when compared to customers who use a mobile browser? What did the first session/visit look like for people who converted vs those who did not convert? What input factors lead to that purchase or conversion? We hope that you plan to join us for an overview of Tsubiks' recipe followed by Q&A.
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