Event Calendar

Tuesday, February 27, 2018

DAA Dallas Chapter Event | The Data Layer: What Lies Beneath

Date(s): February 27, 2018

Time: 6:00 PM  CST - 9:00 PM  CST

Join the Digital Analytics Association Dallas Chapter for an evening of learning and networking!

Hear from Anne Saylor (LiveArea) and gain insights on the data layer. In the complex world of web analytics, where does the data in your reporting actually come from? In many cases, it passes through a data layer before making it into a tag manager, and finally into the interface of your analytics tool. In this session appropriate for all levels of analytics practitioners, we will trace the process by which data makes it from the original source into the numbers you see when logging into your analytics tool, with a special focus on the data layer. Learn where to look at each step of the process to validate your implementation, and take a journey through all the twists and turns your data takes before making it into the user interface you are familiar with. Come away with a better understanding of the structure that supports data collection for most major organizations.

Don't miss out on this chance to connect with your fellow analytics professionals and learn something new!

Speaker: Anne Saylor  (LiveArea)

Anne Saylor is a digital analytics and architect and consultant focused on
implementation,strategy, and tag management. She does analytics
consulting work for major e-commerce sites in her role as Digital Analytics Manager at LiveArea.
She has held roles in paid media, data analytics, and technical analytics
across multiple industries, and is a certified Adobe Analytics Architect,
Adobe Data Workbench Architect, and Google Analytics Qualified Individual.

6:00pm : Check-in & networking (drinks and appetizers)
7:00pm : Presentation
7:45pm : Q&A and discussions
8:15pm : Closing remarks and networking
9:00pm : Head over to a local bar

DAA Member: FREE
Non Member: $10

Thanks to IBM for sponsoring this event!

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Media SIG Meeting

Date(s): February 27, 2018

Time: 1:00 PM  EST - 5:00 PM  EST

The next meeting of the DAA Media Special Interest Group (SIG) will be held on February 27, 2018 in New York City at NBC Universal.

You must register in advance to attend this meeting. The Media SIG meeting is by invitation only and is non-transferable and is open to DAA members only.  

Please contact the DAA Executive Director, Marilee Yorchak with any questions.

Agenda (subject to change):
1:00pm Welcome & Introductions

Tom Cattapan
VP Consumer Insights, Research & Analytics, Turner Broadcasting
1:30pm Presentation & Open Discussion
How to Best Manage the Expansion of Technology, Platforms and Number of Items Tracked to Maintain Consistency Across Products and/or Business Units

Amber Zaharchuk
Manager of Measurement Operations & Data Strategy, ESPN
2:30pm Networking Break
3:00pm Presentation & Open Discussion
A Journey into Data Science - A Measurement Practice with a Data Practice

Blandon Casenave
SVP Digital Measurement Strategy, NBC Universal
4:00pm Open Discussion with your Fellow Media SIG Member
5:00pm Adjourn for Drinks and Networking

DAA Cookbook Webinar - Efficient Click Tracking Code (Javascript)

Date(s): February 27, 2018

Time: 10:00 AM  EST - 10:30 AM  EST

Join Jayanth Kanala, Delivery Manager, and Arun Kumar P, Senior Implementation Consultant at Nabler for a 30 minute webinar on efficient click tracking code. Using Click Tracking, one can track all the navigation item clicks, downloading a document, filling a form, viewing a video, clicking on links & CTAs etc., in the form of events or virtual pageviews. This helps to understand and analyze the user interactions across various sections of the website. This recipe illustrates the efficient way of tracking clicks by employing industry wide best practices.

This recipe webinar will cover how to:
1. Accomplish tracking of visitor clicks on various navigation items, CTA buttons, viewing a video etc., in an efficient manner
2. Apply best practices while writing java script codes for efficient click tracking
We hope that you plan to join us for an overview of Jayanth and Arun's recipe followed by Q&A.

Speaker Profiles:

Arun Kumar P
(Senior Implementation Consultant)

He has 4.5 years of Industry experience with hands-on in Adobe and Google Analytics implementation using DTM/GTM/Tealium/signal TMS tools. Provides end to end solutions in Analytics starting from creation of technical specifications (SDR) to implementation & reporting.
Passionate towards identifying gaps in implementation and optimizing tracking.

Jayanth Kanala
(Delivery Manager)

A digital analytics professional with 9 years of experience.
Expert with a comprehensive understanding of Digital Analytics
concepts and tools.Driven towards understanding the client's business
and requirements, offering end to end digital analytics-based solutions
and lead analytics implementation.

This is a Member Only event. 

                                                                                                                       CWA Profession Development Unites: 0.5 PDU


Merkle | Analytics Event | Digital Study: Challenges and Solutions in Delivering Incented Offers Across Digital

Date(s): February 27, 2018

Time: 4:00 PM  EST - 6:00 PM  EST

Join Merkle for an evening of cocktails, networking, learning, and Q&A.
Listen in as Merkle's Evan Goldstein and Anto Inigo present the digital study, "Challenges and Solutions for Delivering Incented Offers".

A decade ago, the primary medium for direct marketing was direct mail. With the growth of digital media, both display and paid social advertising have become effective tools for acquisition campaigns. As these evolving channels have become more prominent, it is essential for brands to adjust marketing strategies accordingly.

This digital study reveals how direct marketing has been adapted to digital, and what challenges and solutions can be applied through targeted incentive programs. Topics to be explored include:

  • Responders coming from outside the target audience: A common issue
  • Understanding lower digital match rates: Often the root cause of acquisition confusion
  • Leveraging a DMP: Leads to a more successful direct digital marketing strategy
More information about this event and how to register can be found on Merkle's website.

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