Event Calendar

Tuesday, March 31, 2015

The University of British Columbia - Introduction to Web Analytics

Date(s): March 24, 2015 - April 21, 2015

Time: All Day

Event Website: https://cstudies.ubc.ca/courses/introduction-web-analytics/iv201

This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.

Discover how web analytics can drive higher profits, improve the customer experience, and create measurable value to your business. Drawing extensively from case studies and practical applications, explore the key concepts, techniques and practices of web analytics, and how you can successfully promote the use of web analytics within your organization.

Note: This course is recommended as a foundation for all other digital analytics courses.

Course topics include:

  • key concepts including analytics, key terms and how they are used
  • Key Performance Indicators (KPIs), why they are important
  • measuring actions: the conversion chain
  • understanding the difference between data collection methods
  • key tools and diagnostics based on different web site objectives
  • the fundamentals of Search Engine Optimization (SEO)measurement
  • the fundamentals of visitor behavior analysis
  • measuring and optimizing paid search campaigns
  • how to develop KPIs that are aligned with your mission and business objectives
  • the analyst skill set: who and what you'll need.

Standard Fee: $710

Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.

If you have significant digital/web analytics experience, you may delay taking this course or substitute another approved course to complete the program requirements.  You will need to submit a Prior Learning Assessment Request Form.  The following are approved substitutions for Introduction to Web Analytics:  Fundamentals of Business Analysis, Project Management Fundamentals and Program Management Governance.
 

Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.

The University of British Columbia - Measuring Marketing Campaigns Online

Date(s): March 17, 2015 - April 14, 2015

Time: All Day

Event Website: https://cstudies.ubc.ca/courses/measuring-marketing-campaigns-online/iv204

Measuring Marketing Campaigns Online

This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.

Discover how to identify the critical metrics you need to know to assess and achieve greater ROI for marketing initiatives. Evaluate the impact of campaign results by measuring online/offline interactions, including methodologies for tracking the impact of online channels such as email, paid search (pay-per-click), organic search (higher page ranking in search engines) and display ads, and other social/PR efforts. Get an overview of technologies such as ad servers, rich media, bid-management systems, and online research tools with an emphasis on campaign measurement and testing.
 
 
Course topics include:
 
  • understanding how to use web analytics to optimize paid search campaigns and affiliate programs
  • how to achieve greater return on investment for online marketing initiatives and evaluate the impact of campaign results
  • how to optimizing display ad campaigns
  • how to measure offline drive to websites.
  • brand tracking methods
  • understanding what can be tracked and measured for online campaigns.
  • analyzing display advertising, rich media, brand and buzz
  • email campaign effectiveness from delivery to website conversion
  • campaign process analysis - define business objectives, define conversion events, define key performance metrics, collect data and assess, make changes and do over.
Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
 
Standard Fee: $710
 
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
 
Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.

The University of British Columbia - Creating and Managing the Analytical Business Culture

Date(s): March 31, 2015 - April 28, 2015

Time: All Day

Event Website: https://cstudies.ubc.ca/courses/creating-managing-analytical-business-culture/iv202

Creating and Managing the Analytical Business Culture

This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
 
Learn essential digital analytical management strategies and processes that will give you the knowledge and practical skills for successful web and other digital analytics deployment. Explore topics such as getting organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization, and communicating information to diverse constituents.
 
Course topics include:
 
  • creating an RFP
  • examining the typical sales cycle process
  • understanding various models for data collection including quantitative and qualitative data
  • characteristics of the Web Analytics Manager position
  • establishing a process for requesting reporting and/or analysis
  • functional ownership for web analytics data
  • incorporating web analytics elements into existing processes
  • product roadmap for KPI dashboard
  • how reporting drives investigative analysis
  • managing downward and upward - promoting the analytics culture
  • establishing baselines and creating the impact / pro-forma analysis
Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
 
Standard Fee: $710
 
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
 
Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.

eMetrics Summit: San Francisco: March 2015

Date(s): March 29, 2015 - April 2, 2015

Time: All Day

Location:
San Francisco Marriott Marquis, 55 Fourth Street, San Francisco, CA 94103 USA

Event Website: http://www.emetrics.org/sanfrancisco/2015/

 
The eMetrics Summit in San Francisco will be held March 29 – April 2, 2015. This event is one that is not to be missed. Here are some top reasons to attend:
  • Thought-provoking speakers
  • Powerful content you can take home and share with your colleagues
  • Incredible networking
  • Hands-on workshops – learn tactics you can immediately apply to your organization
  • Keynotes from leading industry luminaries from top organizations
*DAA members receive a 10% registration discount when using the code DAA10




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