Come join us at DAA Seattle's chapter event where Scott Fasser will discuss the state of Machine Learning and Artificial Intelligence in marketing. Are we starting to see it fulfill its promise of greater insights for more effective marketing? Register Now before it's too late!
The dream of digital marketing was to deliver the right message to the right person at the right time eliminating waste and maximizing response. However, over the last 20 years digital media has gotten more complex, more confusing and more ignore-able. So, are we any closer to achieving the original vision? Scott's presentation will dive into this question given the advances in decisioning technology and digital messaging sophistication.
Speaker Info: Scott Fasser is a 20+ year veteran of technology product management and product marketing. He is currently the Direct of Digital Innovation at Hacker Agency and an Adjunct Professor of Digital Marketing at the University of Washington.
Agenda: 4:00 - 4:30pm Check-in, Networking 4:30 - 5:15pm Presentation 5:15 - 6:30pm More Networking, Food and Beverages