Event Calendar

Monday, May 22, 2017

E-Nor - Online - Google Tag Manager: Beyond the Basics

Date(s): May 22, 2017

Time: 10:00 AM  PDT - 12:00 PM  PDT

Event Website: https://www.e-nor.com/google-tag-manager-online-training

In this Google Tag Manager training course, you'll build on your knowledge of Google Tag Manager fundamentals and master more advanced features for effective and flexible implementations. You'll learn how to use GTM as an essential tool in your technology stack to enable faster and more sophisticated code updates so you can gain marketing advantages and analytics insights more quickly and deeply.

At the same time, you'll learn how GTM enables governance, workflows, efficient collaboration and clearer communication as your marketing, analytics, and development teams work together to meet the demands of enterprise-level tagging.

While this course is oriented towards Google Analytics, the lessons apply to any marketing, analytics, or other third-party or custom code that you need to deploy and manage through GTM.

24-48 hours after the completion of each session, all registrants will recieve:

  • Session Recording
  • Google Tag Manager demo pages
  • Importable demo Google Tag Manager container
  • Slides
  • Key takeaways and exercises
  • quiz (anonymous)

Session 3: Google Tag Manager in the Enterprise

What You’ll Learn:

  • Workspaces and Versions
  • Access Rights and Two-Step Verification
  • Debugging and Publishing the Container
  • Workflow and Communications between Marketing and IT
  • Environments and Blocking Triggers
  • Recording to Separate GA Properties for Development and Production
  • Migrating to Google Tag Manager from Native Google Analytics Tracking Code
  • Using Google Tag Manager with Firebase for Mobile App Tracking

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