Event Calendar
E-Nor - Online - Google Tag Manager: Beyond the Basics
Date(s): May 15, 2017
Time: 10:00 AM PDT - 12:00 PM PDT
Event Website: https://www.e-nor.com/google-tag-manager-online-training
In this Google Tag Manager training course, you'll build on your knowledge of Google Tag Manager fundamentals and master more advanced features for effective and flexible implementations. You'll learn how to use GTM as an essential tool iin your technology stack to enable faster and more sophisticated code updates so you can gain marketing advantages and analytics insights more quickly and deeply.
At the same time, you'll learn how GTM enables governance, workflows, efficient collaboration and clearer communication as your marketing, analytics, and development teams work together to meet the demands of enterprise-level tagging.
While this course is oriented towards Google Analytics, the lessons apply to any marketing, analytics, or other third-party or custom code that you need to deploy and manage through GTM.
RECORDINGS DELIVERED TO ALL REGISTRANTS
24-48 hours after the completion of each session, all registrants will recieve:
- Session Recording
- Google Tag Manager demo pages
- Importable demo Google Tag Manager container
- Slides
- Key takeaways and exercises
- quiz (anonymous)
Session 2: Deeper Dive into Triggers, Variables, and Google Analytics Implementation
What You’ll Learn:
- Recording Multi-screen interactions as Google Analytics Virtual Pageview
- Google Analytics Cross-Domain and Cross-Device Tracking
- Enhanced Ecommerce Tracking
- Integrating Google Analytics and CRM Data
- Triggers You Need to Know: Page View vs. DOM Ready, Click, Form Submission
- Variables You Need to Know: DOM Element, Auto-Event, Constant, Data Layer
- GTM in WordPress
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