Event Calendar

Wednesday, June 13, 2018

Cardinal Path | Google AdWords: Display and Remarketing | Kirkland (Seattle)

Date(s): June 13, 2018

Time: 9:00 AM  PST - 4:00 PM  PST

This training will show you how to make the best use of Programmatic Display in order to put power behind your campaigns. We’ll dig into push marketing that will allow you to effectively find new customers, even when they’re not looking for you! With a focus on display ad creation, interests, remarketing and demographics, you will learn management skills that will allow you to run highly effective Google AdWords display campaigns.

In order to solidify this knowledge, we work live from the interface using real business account data. We also show you how to use the Display planner to find the exact audience you are looking for. Lastly, we will show you how to optimize your campaigns so your ads show only in the right places.

Further details regarding this course can be found on Cardinal Path's website.

For more information on cost, Cardinal Path's other offerings, and how to register
Click Here

Cardinal Path | Google Analytics: Fundamentals | Kirkland (Seattle)

Date(s): June 13, 2018

Time: 9:00 AM  PST - 4:00 PM  PST

Whether you are brand new to Google Analytics or just looking for a refresher on the basics, Google Analytics: Fundamentals is the course for you. At Cardinal Path, we focus on providing you with a broad introduction to all of the reports – and more importantly, the business insights – that web analytics can generate. This training will show you how to understand who your visitors are, how they got to your site, what they did while they were there, and how valuable they really are. We also explore Google Data Studio to help you start making useful dashboards.

Further details regarding this course can be found on Cardinal Path's website.

For more information on cost, Cardinal Path's other offerings, and how to register
Click Here

DAA Vancouver Chapter Event | Digital Analytics Summer Roundtable

Date(s): June 13, 2018

Time: 5:00 PM  PST - 8:00 PM  PST

You are cordially invited to the Digital Analytics Association - Vancouver Chapter inaugural Summer Roundtable event! This one-hour, deep-dive discussion with examine the hot button topics facing today’s analytics practitioners and what to expect for tomorrow's marketing department.

Join us for this inclusive and interactive roundtable discussion while networking with Vancouver’s burgeoning analytics community. Our special guest for the evening will be Jim Sterne, Board Chair of the Digital Analytics Association and author of “Artificial Intelligence for Marketing: Practical Applications.”

Agenda:
5:00- 5:30pm Registration and refreshments
5:30 - 6:00pm DAA Welcome and Introductions
6:00 - 700pm Roundtable Discussion
7:00 - 7:15pm Q & A / Wrap-Up
7:15 - 8:00pm Networking

Registration:
Member: Free
Non Member: $10

Thank you to our sponsor Mogo Financial Technology!

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