Event Calendar

Monday, June 25, 2018

LunaMetrics | Google Analytics, Data Studio & Tag Manager Workshops | Chicago

Date(s): June 25, 2018

Time: 12:00 AM  CST - 11:45 PM  CST

Dates: June 25th - June 29th 2018

LunaMetrics will be hosting a week of seminars dedicated to exploring the ins-and-outs of Google Analytics, Google AdWords, & Google Tag Manager. Visit our website for more detailed information and course descriptions!

Google Analytics
Google Analytics 101: Introduction – For the analyst or marketer who is new to Google Analytics.
Google Analytics 201: Intermediate – For the analyst who already knows GA, and wants to take actionable insights to the next level.
Google Analytics 301: Implementation – For the webmaster or IT guru.

Google AdWords
AdWords 101: Beginner's Course – For marketers who are new or relatively new to Google AdWords
AdWords 201: Intermediate Level – For marketers with past experience using Google AdWords who are looking for additional optimization opportunities

Google Tag Manager
Google Tag Manager Workshop - For Web Marketers and Website Professionals who want to learn the ins and outs of Google Tag Manager in a hands-on workshop environment

For more information and registration - click here

DAA Media SIG Meeting

Date(s): June 25, 2018

Time: 1:00 PM  EST - 6:00 PM  EST

The next meeting of the DAA Media Special Interest Group (SIG) will be held on June 25, 2018 in New York City at NBC Universal.

You must register in advance to attend this meeting. The Media SIG meeting is by invitation only and is non-transferable and is open to DAA members only.
Lunch will be included for all attendees.

Please contact the DAA Executive Director, Marilee Yorchak with any questions.

Agenda (subject to change):
1:00pm  Welcome & Introductions

 Joe Miscaviage
 Director, Digital Analytics, PBS
1:30pm  Presentation & Open Discussion
 GDPR: How analytics teams are being affected, What should we be considering, How can we future-proof ourselves?

 Invited Guest Speaker
 Seth Hutchings
 Director of Customer Experience & OmniChannel Marketing  Strategy, Axis41/Merkle
2:30pm  Networking Break
3:00pm  Presentation & Open Discussion
 Data Enablement End to End:  A Case Study in Setting Up the  Right Process, Team, Architecture, Toolset & Communication  Plan

 Jen Frigault
 VP Business Intelligence, Gannett
4:00pm  Open Discussion with your Fellow Media SIG Members
 Potential topics of discussion today and for the future:
 •Video Standardization
 •Programmatic – how are analytics teams adapting?
 •Data Viz Tools – tools beyond Adobe?
 •What is the new digital analyst coming out of college looking  like?  What skills do they have?
5:00pm  Adjourn for Drinks and Networking

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