Event Calendar

Thursday, June 28, 2018

DAA Austin Chapter Event | Are you still using basic segments for complex targeting?

Date(s): June 28, 2018

Time: 5:30 PM  CST - 7:30 PM  CST

Segmentation is one of the most misused words in marketing today, and further, it is used interchangeably with another popular term “persona”. These are two very different types of modeling for vastly different purposes.
In this session, we will cover:
• What are the key benefits of segmentation based on statistical techniques?
• Why model at all? What are the key benefits of modeling (over simple rule sets)?
• Data ecosystem around modeling practices. Many efforts fail due to inadequate datasets and improper targeting.
• Key differences between segments and personas.
• How to implement segments and personas in marketing campaigns

Speaker: Stephen Yu (who will be joining us via WebEx)

Stephen H. Yu is a world-class database marketer with a proven track record in comprehensive strategic planning and tactical execution, effectively bridging the gap between the marketing and technology world with a balanced view obtained from over 30 years of experience in best practices of database marketing.
Currently he is Principal & Chief Product Officer at BuyerGenomics.  Previously he served as Practice Head, Advanced Analytics & Insights for eClerx, and VP, Data Strategy & Analytics at Infogroup. Earlier, he was the founding CTO of I-Behavior Inc.

5:30-6:20 Virtual Presentation 'Proper Usage of Segments and Personas' at IBM Campus
6:20-6:30 Q&A
6:40-7:30 Happy Hour and networking at Jack & Ginger's

Member: $10
Non Member: $20
*Appetizers and the first round of drinks are included in the ticket prices

Vorteile der Firmenmitgliedschaft bei der Digital Analytics Association

Date(s): June 28, 2018

Time: 10:00 AM  EET - 11:00 AM  EET

Wir freuen uns, Ihnen die globale Firmenmitgliedschaft der Digital Analytics Association vorzustellen! In einem kurzen 30-Minuten Webinar zeigen wir Ihnen, welche Vorteile Sie im Rahmen einer Firmenmitgliedschaft erhalten: Platzieren Sie sich und Ihre Firma optimal innerhalb der internationalen Experten-Community Nutzen Sie die Informationsquellen, Expertisen, Fach-Ressourcen, und den direkten Austausch mit tausenden Fach-Experten Erkennen Sie die Möglichkeiten für Sie selbst und Ihr Team mit dem Angebot der Digital Analytics Association zur Fort- und Weiterbildung

Wir freuen uns sehr auf Ihre Anmeldung zum Webinar.

Viele Grüße,
Ihr Digital Analytics Association e.V. Team

PS: Einen ersten Überblick können Sie sich hier verschaffen: https://digital-analytics-association.de/firmenmitgliedschaft/


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