Event Calendar
Webinar: Uplift Modeling: Optimize for Influence and Persuade by the Numbers
Date(s):
June 29, 2016
Time: 1:00 PM EST - 2:00 PM EST
Event Website: https://attendee.gotowebinar.com/register/2285103295746524673
Join us for this special, one-time PAW webinar with Founder Eric Siegel.
Data driven decisions are meant to maximize impact - right? Well, the only way to optimize influence is to predict it. The analytical method to do this is called uplift modeling (aka, persuasion modeling). This is a completely different animal from standard predictive models, which predict customer behavior. Instead, uplift models predict the influence on an individual's behavior gained by choosing one treatment over another. In this webinar, Predictive Analytics World founder Eric Siegel will provide an introduction to this growing area.
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