Webtrekk | Mobile First – Customer Journey Insights | Berlin
Date(s): June 6, 2018
Time: 6:30 PM CET - 9:00 PM CET
Summer is here, and the roof-deck terrace is calling to us and we cannot help but answer the call with a good meetup. 6th of June we will welcome two speakers, who will give us some practical insights and tips on mobile analytics. We start again at 18:30 at Webtrekk Headquarters, but this time please use the entry on Hannoversche Str. 19.
Our speakers are:
Ole Bahlmann, Product Manager for mobile at Webtrekk, will give you the scoop on customer journey attribution and what’s special when it comes to mobile analytics. He will address different attribution models, how misapplying them can hurt your business and what is important to keep in mind when thinking about your customer’s journey.
Next up we have Gerrit Rode from 360 Dialog, who will detail what he learned in practice and how important it is to work out a concept in advance to assemble the data required to enable all the modern marketing hooplahoop, especially personalized lifecycle communication across mobile channels. Gerrit will showcase his insights with relevant case studies to show what’s possible and what is required.
Food & Drinks
As always, we might not be the biggest meetup, but we strive to provide at least the best self-cooked peanut-butter-chili and fresh vegetable sticks with hummus. Softdrinks, water and beer are available.
One small request: do not worry about space, if you want to come, we have enough space available, so please do not RSVP to just save yourself a space for the slight possibility that you might come, but rather do so, when you are reasonably sure that you will come. That would make preparations so much easier.