Your Data Is A Mess: Take Control Of Data Quality Issues | Webinar
Date(s): June 7, 2018
Time: 1:00 PM EST - 2:00 PM EST
If you feel like you don’t trust your data, there’s probably a good reason. It happens all the time; companies implement analytics, customize their solutions and don’t audit the implementation to ensure ongoing data accuracy. This leads to multiple inaccuracies, gaps in tracking, and — even worse — information that’s simply missing. Inaccurate data can send a brand down the wrong path, leading to bad decisions and additional costs for tools and resources that could have otherwise been avoided.
Join and learn:
- What data quality is and why it’s critical to an organization's overall success
- Why your data is a mess and how to identify the warning signs of poor data quality
- Best practices to ensure clean and quality data and how to take back control
- And so much more!
The webinar will conclude with a Fireside Chat with live questions from the audience on all things data quality.
Adam Corey, Chief Marketing Officer, Tealium
Adam Corey leads Tealium’s marketing and is responsible for driving awareness around the power of Tealium and cultivating alliances with best-of-breed customer data solutions. He has over 13 years of experience in digital analytics, marketing and business development. Prior to joining Tealium, Adam led the solutions consulting groups at Upsight and CrowdFactory (now part of Marketo). He also previously led technical production efforts at ABCNEWS.com.
Joe Christopher, VP Analytics, Blast Analytics & Marketing
Joe, who joined Blast in 2007, has nearly 20 years of experience in analytics, digital marketing, and technology, offering a high-level of knowledge and guidance to clients across all industries. He is an expert in all major analytics platforms — including Google Analytics and Adobe Analytics — as well as tag management, data visualization, reporting, and other solutions. Joe also remains on the pulse of various information technology, programming languages, tools and services, keeping Blast and its clients on the leading edge.