Event Calendar

Tuesday, July 18, 2017

DAA Cookbook Recipe Webinar - Conversion Rate

Date(s): July 18, 2017

Time: 12:00 PM  EST - 12:30 PM  EST

Organization Details

Contact Name: Catherine
Contact Email: chackney@digitalanalyticsassociation.org

Join Christine Frey, Conversion & Retention Manager at Profit Scraper Ltd. for a 30 minute webinar to explore why measuring conversion rate of your eCommerce, content or SaaS website is the key ingredient when evaluating performance. The formula for measuring conversion rate, however, is not as simple as it seems and only with the understanding of risk areas around Conversion measurement you can make the right decision that will bring your company long-term growth. This webinar will cover the basics of Conversion Rate measurement, establish how Conversion Rate can impact your strategic road map but also dive into risk areas when analyzing website performance based on Conversion Rate data.

This recipe webinar will cover:
• Establish the formula to measure the performance of your ecommerce/content/SaaS site
• Understand the difference between a Micro- and Macro Conversion and why this is important
• How Conversion Rate can impact your strategic road map from traffic acquisition to customer retention
• Risk areas when basing decisions purely on conversion rate metrics

We hope that you plan to join us for an overview of Christine's recipe followed by Q&A.

Experience Level:
Entry - Mainly for newbies to the field of Website Optimization or Digital Analysis who want to learn the basics about Conversion Rate Analysis of an eCommerce, Content or SaaS website

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