Event Calendar
DAA SLC Chapter Event | Telling the Story of Data and CDPs
Date(s): July 29, 2020
Time: 2:00 PM MST - 3:30 PM MST
Wednesday, July 29 | 2:00 PM - 3:30 PM MT
Join the Salt Lake City DAA chapter in welcoming Brent Dykes and Jer Tippets to explore Data Storytelling and Real-world Lessons with CDPs. Learn about data storytelling beyond great visualizations. Understand what is and isn't a CDP, why you might need it, and major pitfalls to avoid. Get to know and build connections with other analytics practitioners in the Salt Lake City area!
Adgenda:
2:00 PM - Introduction and Welcome
2:05 PM - Data Storytelling, Brent Dykes
2:20 PM - Q&A
2:30 PM - Real-world Lessons with CDP, Jer Tippets
2:45 PM - Q&A
2:55 PM - Networking Breakouts
3:25 PM - Wrap up
This event is FREE! Register now!
Speakers:
Brent Dykes is Senior Director of Insights and Data Storytelling at Blast Analytics. He is also the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.
Jer Tippets is a long time analytics professional who has spent the last 15 years helping companies like Ancestry, NBCUniversal, Tory Birch and dozens more get the most from their data by simplifying and streamlining their Analytics Programs.
With the rise of Tag Managers and Customer Data Platforms (CDP's), Jer has ridden the wave of innovation and helped many organizations bring their data full circle by making their data both automated and actionable.
Online Registration
Public RegistrationMember Registration
Link To This Event
Add to my calendar
Map
Google | YahooDAA NYC Chapter Event | Understanding User Intent: How to Map Content to the Buyer Journey At Scale
Date(s): July 29, 2020
Time: 12:00 PM EST - 2:00 PM EST
Wednesday, July 29 | 12:00 PM - 2:00 PM ET
As content creators, we aim to produce material that answers our audience’s questions, addresses their search intent and maps to their funnel stage. But how is that done at scale?
Join the New York City DAA chapter in welcoming Hamlet Batista, CEO of RankSense, and Jeff Coyle, Co-founder and Chief Product Officer of MarketMuse, for this hands-on interactive workshop covering intent classification and clustering.
Don't miss your chance to...
- Understand how user intent and searcher task accomplishment will change your content game
- Learn how to use Python to create a model that classifies web content based on intent
- Use MarketMuse to create a content plan based on content gaps throughout the funnel
Agenda...
- 12:00 PM - 12:30 PM: Educational section: Learn why user intent is a crucial part of content performance.
- 12:30 PM - 2:00 PM: Hands-on section: Use Python to create a model that classifies web content based on intent. Find gaps in your content and create a content plan using MarketMuse.
As a thank you, all attendees will receive an extra 14 days to try any Ranksense plans and 1 month free of MarketMuse Pro. Please make sure to join us to take advantage of these special offers.
This event is FREE! Register now!Thank you to our event Sponsor!
Speakers:
Hamlet Batista is CEO and founder of RankSense, an agile SEO platform for online retailers and manufacturers. He holds US patents on innovative SEO technologies, started doing SEO as a successful affiliate marketer back in 2002, and believes great SEO results should not take 6 months.
Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks.
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.
Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
Online Registration
Member RegistrationPublic Registration
Link To This Event
Add to my calendar