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Thursday, August 17, 2017

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BrightTALK | The Customer Data Platform: Solving Problems & Driving Digital Transformation
Event Details
Date(s): August 17, 2017
Time: 12:00 PM  EST - 1:00 PM  EST
About this webinar
Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.

A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:

- How these purpose-built products assemble and distribute customer data
- Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
- What problems a CDP can help the marketer solve
- The key ways to using a CDP in driving a business’s digital transformation

Presenters:
David Raab, Founder of the Customer Data Platform Institute
Adam Corey, VP of Marketing at Tealium


Live online Aug 17 12:00 pm United States - New York
or after on demand - 60 mins

Register Here

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