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Monday, August 21, 2017

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E-Nor - Online - Google Analytics Core Skills
Event Details
Date(s): August 21, 2017
Time: 1:00 PM  EST - 3:00 PM  EST
Event Website: https://www.e-nor.com/eau-session/google-analytics-core-skills-eau-ga-ol-aug17

This Google Analytics online training course is designed to provide you with the skills that you need to use Google Analytics effectively. Learn the strategies, techniques, and tool features that you need to start gaining meaningful insights and taking real action for improvement – this course will show you how, step by step.


Recordings Delivered To All Registrants

24 - 48 hours after the cmpletion of each session, all registrants will receive:

  • session recording
  • slides
  • key takeaways and exercises
  • quiz (to be completed anonymously)


Session 3: Goal Tracking and Custom Reports

What You’ll Learn:

  • Understanding Conversion Rate and Abandonment Rate
  • Aligning Your Analytics with Your KPIs
  • Defining Goals for Form Submission and Length of Engagement
  • Configuring Funnels to Identify Drop-Off
  • Basic and Enhanced Ecommerce Tracking
  • Custom Reports for Streamlined Metrics
  • Dashboards
  • Intelligence Alerts
  • Maintaining a Timeline with Annotations
 

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