This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
Learn essential digital analytical management strategies and processes that will give you the knowledge and practical skills for successful web and other digital analytics deployment. Explore topics such as getting organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization, and communicating information to diverse constituents.
Course topics include:
creating an RFP
examining the typical sales cycle process
understanding various models for data collection including quantitative and qualitative data
characteristics of the Web Analytics Manager position
establishing a process for requesting reporting and/or analysis
functional ownership for web analytics data
incorporating web analytics elements into existing processes
product roadmap for KPI dashboard
how reporting drives investigative analysis
managing downward and upward - promoting the analytics culture
establishing baselines and creating the impact / pro-forma analysis
Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
Standard Fee: $740
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System. This course runs from September 20th to October 18th.