DAA Cookbook Webinar - Acquisition. Behavior. Outcome. Our Approach to Analyzing Content Downloads
Cammillius Roche Jeyadev J, Delivery Manager at Nabler
A digital marketing professional with 8 years of experience. Expert with a comprehensive understanding of Digital Analytics concepts and tools. Driven towards understanding the client business and providing meaningful insights to enable quick and informed decision making. Excellent trainer with proclivity towards engagement and measurement
Devanathan G, Lead Consultant at Nabler
A digital analytics expert with 7 years of experience. Strengths include identifying and analyzing complex business problems and providing action based insights. Passionate towards conversion optimization and implementation to provide end to end digital analytics solutions.
Some companies invest heavily on whitepapers or case studies that visitors can download on their website. For those companies, it is important to have a way to measure the ROI of that content and understand how it impacts their business goals. This recipe will give an outline to do this analysis and enable a business stake holder to come up with recommendations for the downloadable content.
Learning Objectives: “Upon completion of this program, participants will be able to…”
Understand the different perspectives to look at during content download analysis.
Understand the connection among downloads, acquisition, behavior and outcomes.
Devise Know what kind of decisions are possible from downloads analysis.
Know the possible next steps after a content downloads analysis.
We hope that you plan to join us for an overview of Cammillius and Devanathan's recipe followed by Q&A.
Entry to Intermediate
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CWA Professional Development Units: 0.5