Event Calendar
DAA LA Chapter | Demystifying Artificial Intelligence
Date(s): September 21, 2017
Time: 4:00 PM PST - 8:00 PM PST
Guest Speaker: Jim Sterne, Author “Artificial Intelligence for Marketing, Practical Applications” Now available on Amazon!
Artificial Intelligence for Marketing: Getting Started
AI and machine learning are coming at us fast. You need to know the basics and the practical applications. Starting with a quick overview of AI and ML (hold the math!), you will understand the language and the implications, be able to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.
Key Takeaways
• How Machine Learning Works for Marketing
• What Machine Learning Cannot do for Marketing
• How to Onboard AI and ML into Your Organization
Bring along a coworker or industry contact, meet new friends and support digital analytics in LA. DAA Members and non-Members are welcome.
Members: FREE
Non-Members: $10
Thank You Sponsors:
ObservePoint | Park City | Validate 2017
Date(s): September 19, 2017 - September 22, 2017
Time: All Day
Location:
Montage Hotel, 9100 Marsac Avenue, Park City, UT 84060
Event Website: https://www.eventbrite.com/e/validate-2017-registration-31660863495
Organization Details
Organization: ObservePoint
Contact Name: Kyle Richards
Contact Phone: 385.225.8459
Contact Email: kyle.richards@observepoint.com
Validate 2017
Validate is a one-of-a-kind unique analytics event where once a year in the Wasatch Mountains of Utah, data and web analysts gather together to exchange ideas, solve problems, and hear from industry leaders and product evangelists. During this four-day event, not only do attendees learn from the best in select workshops and presentations but they will be able to enjoy the surroundings of one of the country's top destinations with activities like mountain biking, cycling, hiking, fishing, and other outdoor recreation. With this two-part itinerary, everyone will be able to leave the event rejuvenated with the knowledge of a leader and top performer along with the experiences of an outdoor enthusiast of any level; guides provided but adrenaline needed.
For more information, and to register Click Here
DAA Cookbook Webinar | Online | Acquisition. Behavior. Outcome. Our Approach to Analyzing Content Downloads
Date(s): September 21, 2017
Time: 12:00 PM EST - 12:30 PM EST
Location:
Online
Organization Details
Organization: Digital Analytics Association
Contact Name: Digital Analytics Association Staff
Contact Phone: 1.781.876.8933
Contact Email: info@digitalanalyticsassociation.org
DAA Cookbook Webinar - Acquisition. Behavior. Outcome. Our Approach to Analyzing Content Downloads
Speakers
Cammillius Roche Jeyadev J, Delivery Manager at Nabler
Devanathan G, Lead Consultant at Nabler
A digital analytics expert with 7 years of experience. Strengths include identifying and analyzing complex business problems and providing action based insights. Passionate towards conversion optimization and implementation to provide end to end digital analytics solutions.
Learning Objectives: “Upon completion of this program, participants will be able to…”
1. Understand the different perspectives to look at during content download analysis.
2. Understand the connection among downloads, acquisition, behavior and outcomes.
3. Devise Know what kind of decisions are possible from downloads analysis.
4. Know the possible next steps after a content downloads analysis.
We hope that you plan to join us for an overview of Cammillius and Devanathan's recipe followed by Q&A.
Experience Level:
Entry to Intermediate
DAA Members – Register to Add To Your Calendar
Not a member? Join DAA to access this and many other great benefits.
CWA Professional Development Units: 0.5
Cardinal Path | Google Analytics: Reporting and Analysis| Denver
Date(s): September 21, 2017
Time: 9:00 AM MST - 4:00 PM MST
Location:
999 18th Street, Suite 300, South Tower, Denver, Colorado, 80202, United States
Organization Details
Contact Name: Digital Analytics Association Staff
Contact Phone: 1.781.876.8933
Contact Email: info@digitalanalyticsassociation.org
Google Analytics: Reporting and Analysis will expose you to the advanced features and analysis techniques that real analytics ninjas use. You will learn how to use powerful tools like campaign attribution and advanced segments with real-world analysis techniques, as well as effective methods for setting up goals and improving the integrity of your data. By the time you are finished this Google Analytics course, you will be able to move away from top ten reports and focus on higher quality analysis that adds value and revenue to your organization.
What’s Covered in this course?
Agenda
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Implementing Campaign Tracking
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Advanced Segments and how to use them
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Custom Reports and what they mean to your business
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Account Administration and User Permissions
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Goal Setup, the smart way
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View Filters and how to clean up your data
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Wrap-Up and Q&A
For more information and to register click here.
Prerequisites