Event Calendar
The University of British Columbia - Introduction to Web Analytics
Date(s): September 8, 2015 - October 6, 2015
Time: All Day
Event Website: https://cstudies.ubc.ca/courses/introduction-web-analytics/iv201
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
Discover how web analytics can drive higher profits, improve the customer experience, and create measurable value to your business. Drawing extensively from case studies and practical applications, explore the key concepts, techniques and practices of web analytics, and how you can successfully promote the use of web analytics within your organization.
Note: This course is recommended as a foundation for all other digital analytics courses.
Course topics include:
- key concepts including analytics, key terms and how they are used
- Key Performance Indicators (KPIs), why they are important
- measuring actions: the conversion chain
- understanding the difference between data collection methods
- key tools and diagnostics based on different web site objectives
- the fundamentals of Search Engine Optimization (SEO)measurement
- the fundamentals of visitor behavior analysis
- measuring and optimizing paid search campaigns
- how to develop KPIs that are aligned with your mission and business objectives
- the analyst skill set: who and what you'll need.
Standard Fee: $725
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
If you have significant digital/web analytics experience, you may delay taking this course or substitute another approved course to complete the program requirements. You will need to submit a Prior Learning Assessment Request Form. The following are approved substitutions for Introduction to Web Analytics: Fundamentals of Business Analysis, Project Management Fundamentals and Program Management Governance.
Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.
DAA Local Chapter Event in Toronto
Date(s): September 23, 2015
Time: 6:30 PM EST - 9:00 PM EST
Location: Critical Mass, 312 Adelaide West, Toronto (map)
Contact Email: info@digitalanalyticsassociation.org
Measuring What Matters and Making Metrics Matter
Currently in “soft launch”, a new web app uses publically available Toronto data to map routes of a certain “flavour” across the city. In this case study, hear from Critical Mass how the measurement strategy for this app included metrics focused on assessing usability. Custom tracking was implemented with Google Tag Manager. The Key Performance Indicator (KPI) reporting dashboard was built in a Google Spreadsheet, with direct integration to Google Analytics.
Following this presentation, a panel will discuss best practices for getting the metrics that truly matter, dealing with data quality problems, and presenting metrics in ways that incite brilliance rather than boredom.
Cost:
DAA Members: Free
Click the green [Register Now] button above
(Sign-in required)
Non-Members: $12 plus HST (Click here to register)
The South Central Ontario Local Chapter thanks the Toronto office of Critical Mass, a DAA Corporate Member, for generously sponsoring the event, providing a space to meet and light refreshments.
LunaMetrics | Google Analytics, Ad Words & Tag Manager Workshops | New York City, NY
Date(s): September 21, 2015 - September 25, 2015
Time: All Day
Location:
Downtown Conference Center
157 William Street, New York, NY 10038
Event Website: http://www.lunametrics.com/training/new-york-city/#sep
"LunaMetrics will be hosting a week of seminars dedicated to exploring the ins-and-outs of Google Analytics, Google AdWords, & Google Tag Manager. Visit our website for more detailed information and course descriptions!
The University of British Columbia - Measuring Marketing Campaigns Online
Date(s): September 15, 2015 - October 14, 2015
Time: All Day
Event Website: https://cstudies.ubc.ca/courses/measuring-marketing-campaigns-online/iv204
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
Discover how to identify the critical metrics you need to know to assess and achieve greater ROI for marketing initiatives. Evaluate the impact of campaign results by measuring online/offline interactions, including methodologies for tracking the impact of online channels such as email, paid search (pay-per-click), organic search (higher page ranking in search engines) and display ads, and other social/PR efforts. Get an overview of technologies such as ad servers, rich media, bid-management systems, and online research tools with an emphasis on campaign measurement and testing.
- understanding how to use web analytics to optimize paid search campaigns and affiliate programs
- how to achieve greater return on investment for online marketing initiatives and evaluate the impact of campaign results
- how to optimizing display ad campaigns
- how to measure offline drive to websites.
- brand tracking methods
- understanding what can be tracked and measured for online campaigns.
- analyzing display advertising, rich media, brand and buzz
- email campaign effectiveness from delivery to website conversion
- campaign process analysis - define business objectives, define conversion events, define key performance metrics, collect data and assess, make changes and do over.
The University of British Columbia - Creating and Managing the Analytical Business Culture
Date(s): September 22, 2015 - October 20, 2015
Time: All Day
Event Website: https://cstudies.ubc.ca/courses/creating-managing-analytical-business-culture/iv202
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
- creating an RFP
- examining the typical sales cycle process
- understanding various models for data collection including quantitative and qualitative data
- characteristics of the Web Analytics Manager position
- establishing a process for requesting reporting and/or analysis
- functional ownership for web analytics data
- incorporating web analytics elements into existing processes
- product roadmap for KPI dashboard
- how reporting drives investigative analysis
- managing downward and upward - promoting the analytics culture
- establishing baselines and creating the impact / pro-forma analysis