Event Calendar

Wednesday, November 14, 2018

DAA Toronto Chapter Event | Learn to build your own analytics tools leveraging Google APIs

Date(s): November 14, 2018

Time: 6:30 PM  EST - 8:30 PM  EST

With a bit of Google Apps Script, the possibilities to build your own tools around Google products grow exponentially. Focusing on Google Analytics products like Google Tag Manager, Google Analytics or BigQuery, you can make your analyst's everyday-life way easier. Leverage GTM, GA, BigQuery APIs to create solutions tailored to your very specific needs by overcoming the limits in these tools' interfaces and work directly with their core functionalities. No need to be a seasoned developer or a data engineer to make this work. All you need is a bit of basic JavaScript, familiarity with spreadsheets, enthusiasm, and you are set to start creating tools.
Join us for not-to-be-missed presentations and discussion about the Apps script to create analytics tools from GTM, GA and BigQuery APIs, featuring:
Ani Lopez is a Sr. Measurement Strategist working as Analytics Consultant at Google Cloud Platform via Team Demystified. Ani has helped companies like Electronic Arts, Expedia, or ASICS, to develop measurement strategies for their digital properties. From the technicalities of data collection, strategy around automated reporting and dashboards, analysis, governance, or measurement culture advocacy & education, he’s worked on every aspect of Digital Analytics.

6:30 pm: Networking 
7:00 pm: Presentations
7:30 pm: Break
7:40 pm: Q&A
8:30 pm: Adjourn\Networking

Registration: (Mandatory, please register by noon on Tuesday, November 13th)
DAA Members: $4 USD
Non-Members: $14 USD
DAA Corporate Members: Free

Light refreshments will be served. 

Thanks to Loblaw Digital for providing venue and wines



If You're Not Doing Segmentation, You’re Not Doing Digital Analytics

Date(s): November 14, 2018

Time: 12:00 PM  EST - 1:00 PM  EST

Segmentation is a foundational technique in all direct response marketing. But it’s so much more than that in digital. Segmentation is the foundation of almost every significant digital analytics activity – from reporting and success measurement, to marketing optimization, to customer experience improvement. In this short webinar intended as a entrée to the DAA’s Segmentation short course, we’ll cover basic segmentation concepts, show how they apply to digital, and introduce some of the most interesting aspects of segmentation in digital analytics.

In this session, you will learn:

  • Understand the underlying causes behind marketing data inaccuracy
  • Learn how to ensure consistent, richer tracking of campaign results across channels and teams
  • Learn how to translate richer insights into improved marketing and ad/content performance

Join our webinar to learn more.

Presented by:

Gary Angel, Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at DigitalMortar.com/blogs. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press

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