Event Calendar

Thursday, December 11, 2014

Google Analytics: Seeing the Whole Picture

Date(s): December 11, 2014

Time: 6:00 PM  EST - 7:30 PM  EST

Conde Nast Building, 4 Times Square (Between 6th and Broadway - Entrances on 43rd and 42nd streets) 4th Floor Auditorium

Organization Details

Contact Email: info@digitalanalyticsassociation.org

The Digital Analytics Association New York City Chapter Presents: 

Google Analytics: Seeing the Whole Picture
With Eric Fettman, Analytics Instructor & Coach, E-Nor Inc.

Are your email newsletters driving traffic?  How about your banner campaigns?How are the conversion numbers for that video you invested $25k in?
Google Analytics is a very powerful tool, but it needs your help to provide the full picture on where visitors are coming from and what they're doing once they arrive. In this high-impact one-hour clinic by Analytics Instructor & Coach Eric Fettman, you'll learn how to address gaps in Google Analytics by:

  • Tracking non-page view user actions such as video plays, offsite clicks, and PDF downloads
  • Configuring campaign parameters for correct and complete tracking from emails, pay-per-click, banners, press releases, and social campaigns
  • Setting up goals and funnels so Google Analytics can calculate conversion and abandonment rates
  • Consolidating URL variations for coherent pageview reporting
  • Applying advanced segments to more easily identify trends in different audiences
  • Creating backup and test views to preserve your raw data

Register for this session to learn the critical steps for overcoming limitations with Google Analytics so you can gain accurate, actionable insights and drive measurable performance improvement.

  • 5:30-6:15   Registration & Refreshments
  • 6:15-7:30   Clinic + Q&A
  • 7:30-8:00   Networking
DAA member price $15. Non-members $30. 

The DAA New York Chapter’s ‘Analytics Leaders’ series showcases local thought leaders and emerging best practices in web, mobile and social analytics across a variety of industries. The series offers digital business leaders, analysts and marketers the opportunity to hear real-world success stories and techniques, and network with their peers in an informal environment.

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Exclusive Event Sponsor: Condé Nast

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