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Digital Analytics Industry Compensation Report
The results for the 2016 Digital Analytics Industry Compensation Study are here, and it’s time to find out what your colleagues have to say about their compensation. Sponsored by Google, the 2016 Digital Analytics Industry Compensation Report is based on data submitted by more than 730 digital analytics professionals in November 2016. Learn more and get the digital analytics compensation report.
DAA is proud to make the industry first Digital Analyst Job Descriptions available for anyone interested in career development and talent acquisition in the digital analytics space. The Job Descriptions are based on real data from members and digital analytics professionals.
We’re taking the guesswork out of hiring by giving hiring managers the information they need to hire, and analysts the information they need to gauge the expertise and experience required at each level. This resource includes 15 job descriptions across all organizational levels, skills and education requirements, career paths, and a copy of the Digital Analyst Competency Framework.
Digital Analyst Self-Assessment
The Digital Analyst Self-Assessment is the ultimate professional development resource for digital analysts. Intuitive and easy-to-use, the self-assessment asks you to rate yourself against the key defined competencies of successful digital analysts. Once completed, you can see how you measure up in the job market in your current role and for job roles to which you aspire.
The Research Committee completed a compensation research study to provide the industry with another tool to use when negotiating salary. Using data provided by IQ Workforce, an infographic was developed to compare the cost of living with average analytics salaries. Click the banner above for the infographic.
DAA's Career Guide for Digital Analysts
Compiled from the insight of a representative sample of industry perspectives (client, vendor, agency and consulting side), the DAA's Career Guide for Digital Analysts is an overview of careers in the digital measurement industry, including:
- The types of companies analysts can work for;
- Typical hierarchy and responsibilities for each role;
- Educational and skill set requirements, including the importance of emerging skill sets; and
- Advice for those looking to break into the field, be promoted or find a new opportunity.
Executive Report - Digital Analyst Competency Framework Study
The DAA is committed to understanding the ongoing evolution of the components of a digital analyst's job. In pursuit of this commitment, DAA conducted an industry job task analysis in 2014. The purpose of this study was to identify the most important competencies required of today's digital analysts. Results of the survey have been used by DAA to further expand member benefits related to professional development such as its education programs and career development resoruces.
This study was conducted by digital analysts, both DAA members and nonmembers, representing a variety of geographic regions and practice settings, as well as diverse professional experiences. They provided subject matter expertise throughout the job analysis process to ensure the technical accuracy and relevance of the this study.