To be eligible to renew your Certified Web Analyst™ certification, you need to accumulate 40 professional development units from the time of certification to the time of expiry.

About Professional Development Units (PDU)

  • 40 Professional Development Units (PDU) are required every 3 years to maintain certification. Get the Professional Maintenance Guide [70kb .pdf]
  • PDUs are earned for time spent practicing activities that are directly related to those set out in the Knowledge Required for Certification document.
  • Beginning 2017, PDUs are earned for a 3 year period starting immediately after becoming certified or having your certification renewed.
  • PDUs cannot be carried over to the next 3 year timeframe or be transferred to another person.
  • All evidence submitted will be considered by the certification committee. The validity of the submission will be evaluated and PDUs awarded. You will be notified if you are short of the requirement. Any disputes should be addressed to the Certification Administrator.
  • Topics of submitted material may be similar over time, but the material must be unique. We will maintain a record of all submitted material from day one.
  • The certification committee will consider other efforts to gain or impart knowledge on a case by case basis. 
  • A reminder will be emailed to you periodically to help you gauge the timing for accumulating PDU. Three months prior to the month your certificate will expire you will receive a reminder to submit maintenance documentation and payment. The documentation will be submitted to the Certification Administrator, and payment will be available by credit card. Specific details will be made available to CWAs in the reminder notice, and are also below.
  • Generally, PDU submissions for the 3 year requirement will be submitted at the time of renewal. Only activity for which there is a question of applicability toward PDU should be submitted prior to the time of submitting cumulative evidence for PDU. This early submission of inquiries is to allow time for a review to determine possible acceptance of the activity and if accepted, how many PDU will apply.

To request Pre-approval for Specific Professional Development Resources

“Providers of analytic learning opportunities may click here to submit a request for your resource to be pre-approved as a professional development option for CWA to apply toward certification maintenance.”

How to Complete Your Application for Certification Maintenance

Part I: Pay the appropriate fee.

On-time renewal rates (within 3 months of certificate expiry)
Members: $75US
Non-Members: $175US

Late renewal rates (From 3-6 months after the expiration date)
Member $100US
Non-Member $200US

Fully expired rates
Individuals who have not filed a certification maintenance application within 6 months of the certification expiration date may gain certification by paying the current fee and passing the certification exam again.

Part II: Submit the application for renewal to the Certification Administrator

Maintenance forms and a tracking sheet are provided to CWA by email prior to the maintenance date. (To request copies of the tracking sheet, please click here.)
CWA may click here to attach and send their completed maintenance tracking sheet by email.

Stay in Touch

In order to stay in touch with the DAA certification committee, send any email or address changes to the Certification Administrator.


Please contact the Certification Administrator for any questions relating to the maintenance of your certification.