Certificate Programs

The DAA, together with the University of British Columbia and University of California (UC Irvine), offer two top-level educational opportunities for Digital Analytics professionals. These courses give students a powerful set of skills and knowledge that companies today need to create and manage a digital analytics blueprint to drive measureable business improvement.

Below you'll find more information about the programs, as well as how to register for each. Special pricing is available for DAA members.

UBC/DAA Award of Achievement in Digital Analytics

UBC continuing studies web analytics award of achievement


The multiple award winning UBC/DAA Award of Achievement in Digital Analytics is offered through the University of British Columbia and is delivered in four 100% online courses:

  1. Introduction to Web Analytics
  2. Web Analytics for Site Optimization
  3. Measuring Marketing Campaigns Online
  4. Creating and Managing the Analytical Business Culture

Learn More and Register:

Click below to see more information about the program in your preferred language of English, Spanish or German.

Graduates are Eligible for the Jim Novo Award for Academic Excellence

Since 2007, this annual award is given to the graduate with the highest grade average over all 4 courses in the UBC/DAA Program. The recipient is announced at the DAA Awards for Excellence Gala.

View the list of award recipients and read more about the Award!

Award Winning Program

The UBC/DAA Award of Achievement in Digital Analytics Program is the recipient of Outstanding Program - Non Credit from the University Professional Continuing Education Association (UPCEA). This award honors non-credit continuing education programs at UPCEA member institutions recognizing outstanding professional and continuing education programs and excellence in achieving educational objectives.

In addition, the UBC/DAA Award of Achievement in Digital Analytics has been distinguished with a CAUCE (Canadian Association for University Continuing Education) Program Excellence Award!

Web Intelligence Certificate

UCI Division of Continuing Education

The University of California Irvine, Division of Continuing Education and the University of British Columbia Continuing Studies jointly offer this certificate program, which provides education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other business topics. These courses give students a powerful set of skills and knowledge that today's companies need for growth and success.

Designed for individuals who wish to enter the field of digital analytics, including those whose job functions include marketing, website design, corporate branding, product positioning, or other aspects of database-driven marketing, the focus of the program is on using technology to achieve business objectives. People who are well-suited for web influence tend to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more effectively by implementing sound business strategies.

Learn More and Register: