Chapters

A local chapter is an extension of the DAA and now it's right in your home town. Think of it as an educational branch office of the association.

Because chapters are actually part of DAA - not separate organizations - local organizers can avoid the hassle of incorporating, getting an IRS determination as non-profit, filing taxes (even if a non-profit does not pay taxes it still has to file a return) and other government reports. Being involved in a local DAA Chapter is a perfect way for members to enhance their career by:

  • Developing skills you can use in your professional life
  • Becoming more involved in the local community
  • Networking with other digital measurement professionals
  • Furthering your own career while helping others to the same, and
  • Encouraging knowledge-sharing through educational programs

Below is a listing of the current Chapters available to DAA members.  Members must be logged in first, and then may join a chapter by registering on the My Committees page for the chapter they are interested in. If you are interested in starting a local Chapter please contact the membership office to receive a copy of the Chapter in a Box.

Atlanta

Chapter Leaders:

  • Stephen Lacasse, IBM
  • Matthew Gellis, Keystone Solutions
  • Dee Yarbrough, Turner Broadcasting

Austin

Chapter Leaders:

  • Ana Cardenas, IBM Watson Customer Engagement
  • Chitra Iyer, Kairoz Partners
  • Dian VerColen, Office Depot, Inc.

Boston

Chapter Leaders:

  • Guru Rajan Anandhapadmanaphan, CVS Caremark 
  • Adam Ribaudo, Noise to Signal
  • Todd Belcher

Chicago

Chapter Leaders:

  • Jim Kultgen, Kohler
  • Ella Nguyen, Infield Digital
  • Tasha Wilson, EY Society

Dallas

Chapter Leaders:

  • Adam Baca, GE Aviation/Legacy Supply Chain Services
  • David Gatdula, Beyondsoft
  • Hector Olguin, TalkBox.Mom
  • Vamsee Reddy, Inuit
  • Keefe Wong, JC Penney

DC

Chapter Leaders: 

  • Sara Hoffman, Beaconfire RED
  • Joe Miscavige, PBS
  • Justin Schoenfeld, ForeSee an Answers Company

Denver

Chapter Leaders:

  • Greg Ahern, oMetrics
  • Don Drews,Courageous Marketing
  • Steve Riegel, Merkle

Los Angeles

Chapter Leaders:

  • Jeff Ferguson, Fang Digital Marketing
  • Kerry Hew, Syntasa
  • Serge Kajirian, FOX Networks Group
  • Mark Osborne, Conversion Logic
  • Angela Tsai, Viacom

Minneapolis/St Paul

Chapter Leaders:

  • Laura Ashburn, Land O'Lakes
  • Dan Bahn, Corporate Image Group
  • Jessica Hose, Thrivent Financial
  • Lynn Lanphier, U.S. Bank
  • Brett Patterson, Siteimprove

New York City

Chapter Leaders:

  • Sangah Bae, Ogilvy
  • David Millrod, Insight Rocket
  • Randal Ries, IBM
  • Krystal Solcich, Michael J. Fox Foundation

Philadelphia

Chapter Leaders:

  • Aaron Maass, MaassMedia
  • Bruce Segal, Vanguard
  • Danny Laws, DaBrian Marketing Group, LLC

Raleigh

Chapter Leaders:

  • Reid Bryant, iCiDIGITAL
  • Samuel Itin, MedThink Communications 
  • Sudipta Dasmohapatra, Duke University
  • Haroon Abbu, Bell and Howell

San Francisco

Chapter Leaders:

  • Charles Davis, Blast Analytics & Marketing
  • Prolet Miteva, Autodesk
  • Krista Seiden, Google

Seattle

Chapter Leaders:

  • John Kinmonth, Amplero
  • Charles Farina, Analytics Pros
  • Kajoli Tankha, Microsoft
  • Tina Munro, Heinz Marketing

Toronto

Chapter Leaders:

  • Baris Akyurek, TRADER Corporation
  • Sharon Flynn, BMO
  • June Li, ClickInsight
  • Jose Davila, LoyaltyOne

Vancouver

Chapter Leaders:

  • Behdad Barati, Cyberlitix Technologies
  • Charlotte Bourne, Microsoft
  • Marc Brasset, Western Media Group
  • Njeri Watkins, Digital Due Diligence Solutions

DAA Germany Affiliate (Germany, Switzerland, Austria)

Chapter Leaders:

  • Matthias Bettag, Digital Analytics Hub Conference
  • Timm Peters, Digital Motion
  • Karsten Wesch, Analytics Consultant