Chapters

A local chapter is an extension of the DAA and now it's right in your home town. Think of it as an educational branch office of the association.

Because chapters are actually part of DAA - not separate organizations - local organizers can avoid the hassle of incorporating, getting an IRS determination as non-profit, filing taxes (even if a non-profit does not pay taxes it still has to file a return) and other government reports. Being involved in a local DAA Chapter is a perfect way for members to enhance their career by:

  • Developing skills you can use in your professional life
  • Becoming more involved in the local community
  • Networking with other digital measurement professionals
  • Furthering your own career while helping others to the same, and
  • Encouraging knowledge-sharing through educational programs

Below is a listing of the current Chapters available to DAA members.  Members must be logged in first, and then may join a chapter by registering on the My Committees page for the chapter they are interested in. If you are interested in starting a local Chapter please contact the membership office to receive a copy of the Chapter in a Box.

Atlanta

Chapter Leaders:

  • Matthew Gellis, Keystone Solutions
  • Jana Pedersen, Search Discovery
  • Dee Yarbrough, Turner Broadcasting
  • Mark Redfern, Atlanta Digital Marketers
  • Rhonda Jones, Ask Y Digital Analytics, LLC

Austin

Chapter Leaders:

  • Ana Cardenas, IBM Watson Customer Engagement
  • Chitra Iyer, Kairoz Partners
  • Dian VerColen, Under Armour Connected Fitness

Boston

Chapter Leaders:

  • Guru Rajan Anandhapadmanaphan, CVS Caremark 
  • Adam Ribaudo, Noise to Signal
  • Anupriya Rath, Everbridge

Chicago

Chapter Leaders:

  • Ella Nguyen, Bounteous
  • Dan Vivaldelli, InfoTrust, LLC
  • Barbara Kalicki, TCS Education System

Dallas

Chapter Leaders:

  • David Gatdula, Adobe
  • Hector Olguin, TalkBox.Mom
  • Keefe Wong, JC Penney

DC

Chapter Leaders: 

  • Sara Hoffman, Beaconfire RED
  • Joe Miscavige, PBS
  • Emily Patterson, Bee Measure
  • Marissa Goldsmith, Goldsmith Interactive

Denver

Chapter Leaders:

  • Leo Chen, Location3
  • Steve Riegel, Merkle
  • Caitlin McCluskey, E-Nor

Los Angeles

Chapter Leaders:

  • Kerry Hew, Syntasa
  • Mark Osborne, Conversion Logic
  • Mike Harmanos

Minneapolis/St Paul

Chapter Leaders:

  • Dan Bahn, Corporate Image Group
  • Jessica Hose, Thrivent Financial
  • Lynn Lanphier, U.S. Bank
  • Brett Patterson, Siteimprove

New York City

Chapter Leaders:

  • Randal Ries, IBM
  • Rafael Lopez, Huge
  • Hannah Hutchison, Neo@Ogilvy

Philadelphia

Chapter Leaders:

  • Bruce Segal, Vanguard
  • Danny Laws, DaBrian Marketing Group, LLC
  • Nikki Maloney-Ballard, Hero Digital

Raleigh

Chapter Leaders:

  • Reid Bryant, iCiDIGITAL
  • Sudipta Dasmohapatra, Duke University
  • Samuel Itin, Cognetik
  • Haroon Abbu, Bell and Howell

San Francisco

Chapter Leaders:

  • Charles Davis, Blast Analytics & Marketing
  • Prolet Miteva, Autodesk
  • Krista Seiden, Quantcast
  • Brian Brooks, Adobe

Seattle

Chapter Leaders:

  • Kajoli Tankha, Microsoft
  • Tina Munro

Toronto

Chapter Leaders:

  • Baris Akyurek, TRADER Corporation
  • Jose Davila, ClickInsight
  • Sharon Flynn, BMO
  • Sarah Hendriks, Siteimprove

Vancouver

Chapter Leaders:

  • Behdad Barati, Cyberlitix Technologies
  • Njeri Watkins, Digital Due Diligence Solutions
  • Sarah Viala, Cardinal Path

DAA Germany Affiliate (Germany, Switzerland, Austria)

Chapter Leaders:

  • Timm Peters, Digital Motion
  • Karsten Wesch, Analytics Consultant