A local chapter is an extension of DAA and now it's right in your home town. Think of it as an educational branch office of the association.

Because chapters are actually part of DAA - not separate organizations - local organizers can avoid the hassle of incorporating, getting an IRS determination as non-profit, filing taxes (even if a non-profit does not pay taxes it still has to file a return) and other government reports. Being involved in a local DAA Chapter is a perfect way for members to enhance their career by:

  • Developing skills you can use in your professional life
  • Becoming more involved in the local community
  • Networking with other digital measurement professionals
  • Furthering your own career while helping others to the same, and
  • Encouraging knowledge-sharing through educational programs

Below is a listing of the current Chapters available to DAA members.  Members must be logged in first, and then may join a chapter by registering on the My Committees page for the chapter they are interested in. 

We look for a minimum amount of DAA members and non-member contacts in any potential Chapter city in order to ensure its success. If you are interested in starting a local Chapter, please contact the membership office to see if your city meets this threshold. 


Chapter Officers:

  • Mark Redfern, Atlanta Digital Marketers
  • Rhonda Jones, Ask Y Digital Analytics, LLC
Volunteer to lead this Chapter


Chapter Officers:

  • Ana Cardenas, The Select Group
  • Nishchay Mathur, Course5 Intelligence
Volunteer to help lead this Chapter


Chapter Officers:

  • Tapan Patel, Digit XL
Volunteer to help lead this Chapter


Chapter Officers:

  • Adam Ribaudo, Velir
  • Lu Wang, Komodo Technologies
  • Alex Langshur, Cardinal Path


Chapter Officers:

  • Ella Nguyen, DocuSign
  • Dan Vivaldelli, InfoTrust, LLC
  • Barbara Kalicki, InfoTrust, LLC
  • Braden Carlson, Accenture


Chapter Officers:

  • Keefe Wong, Verizon
  • Anne Wilson, Blue Acorn iCi
  • Darrel Pyle, IBM

Washington, DC

Chapter Officers: 

  • Sara Hoffman, Bounteous
  • Joe Miscavige, PBS
  • Emily Patterson, Bee Measure
  • Marissa Goldsmith, Goldsmith Interactive


Chapter Officers:

  • Leo Chen, Vail Resorts
  • Jana Pedersen, Tinuiti
Volunteer to lead this Chapter

New York City

Chapter Officers:

  • Hannah Hutchison, Mindshare
  • Janelle Olmer, Acronym
Volunteer to lead this Chapter


Chapter Officers:

  • Bruce Segal, Vanguard
  • Danny Laws, DaBrian Marketing Group, LLC
  • Nikki Maloney-Ballard, Hero Digital


Chapter Officers:

  • Haroon Abbu, Bell and Howell
  • Pratik Desai, Synchrony
  • Tusharadri Mukherjee, Lenovo

Salt Lake City

Chapter Officers:

  • Heather Aeder, Seer Interactive
  • Craig Scribner, Claravine
  • Eric Hansen, Western Governors University

San Francisco

Chapter Officers:

  • Charles Davis, Blast Analytics & Marketing
  • Krista Seiden, KS Digital, LLC
  • Brian Brooks, Adobe


Chapter Officers:

  • Kajoli Tankha, Microsoft
  • Peter Symuleski, NBCUniversal
  • Tapabrata Bhattacharya, Course5 Intelligence


Chapter Officers:

  • Himani Bhagi, Accenture
  • Amish Dargan
  • Jose Davila, Manulife Investment Management
  • James Standen, nModal Inc.


Chapter Officers:

  • Damon Gudaitis, Caret Juice Marketing
  • Richard Pearce, Carter Auto Group
  • Elena Surcheva, Mogo, Inc.