The Digital Analytics Association launched a new compensation survey in May 2020 and the results are here! Thank you to everyone who participated and shared their valuable experience. Sponsored by InfoTrust, this survey sought to measure compensation levels, identify typical benefits, and to determine to what degree various factors drive your earnings and perceived value with employers, in the US and internationally.
Key findings were announced at DAA’s OneConference in October 2020, and the report is now available for download. DAA members and all participants (including non-members) will receive a FREE copy of the final report. For non-members who did not participate in the survey, the report is available to purchase for $499.
COVID-19 has impacted many professionals in our industry, and our aim has been to gather data prior to the pandemic to be prepared for when the crisis settles.
Contact firstname.lastname@example.org for questions regarding the report.
A special message from our sponsor:
At InfoTrust, our team takes our core values of respect and diversity seriously. That's why we chose to sponsor the Digital Analytics Association's Compensation Study to help provide visibility into the real payscale of our industry. Our hope is that companies will use this information to create fair compensation plans for analytics professionals across their organization, regardless of employees' gender, race, or ethnicity. We will be using this data to evaluate our own pay structure, with an aim of increasing fairness and mitigating unintentional biases. Thank you so much to the DAA for providing InfoTrust with the opportunity to sponsor this industry study.
InfoTrust is an end-to-end digital analytics consulting, customer data governance, and technology company. We are a certified Google Marketing Platform Sales Partner and Google Cloud Partner. InfoTrust works with many of the world's most recognizable brands. From Los Angeles to Dubai, we specialize in online measurement architecture for multi-brand companies, breaking down silos and validating data to ensure teams have the confidence to make data-backed decisions for their businesses.
Our team specializes in serving three primary industries: consumer packaged goods (CPG), retail, and news and media. Above all else, we help brands make confident decisions based on better data.
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