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The Competency Framework defines the skills, knowledge, and abilities necessary to succeed in the field of digital analytics. It spans three experience levels (Entry-Level, Mid-Level, and Senior) across two professional tracks (Analytical and Technical). The Competency Framework can be used by digital analysts, their employers, HR professionals, and educators. Want to learn more? See our FAQs.
Interested in learning more about the Digital Analyst Competency Framework? Take a closer look at this short preview into the full document.
How is it Useful to Me?The Competency Framework is designed to benefit professionals, organizations, and the industry as a whole.
- Professionals: Identify your competencies and plan your career path.
- Organizations: Assess applicants against a standardized set of competencies.
- Industry: Establish consistency across all titles and positions in multiple sectors of the industry
- Academic Institutions: Prepare students to enter the field
- Elena Surcheva, DAA Member
Related ResourcesThe Digital Analyst Competency Framework supports DAA's mission to provide lifelong professional learning to members, and is a component of an ongoing Professional Development Initiative by DAA that includes the following resources:
- Self-Assessment: Helps digital analysts explore career roles they desire, discover the skills they need to function effectively in each role, and identify the resources available to build those skills.
Job Descriptions: Provides 15 job descriptions across 4 levels of the profession, from entry-level to executive, enabling digital analysts and hiring managers, to defining job roles and identify options for career paths.
- Jim Sterne, DAA Co-Founder, Former Chair of the Board, and Director Emeritus
The Competency Framework and DAA
Important Legal Notice
The Digital Analyst Competency Framework has been made available to you for the purpose of supporting you or individuals you work with through DAA and careers in digital analytics. All intellectual property rights in the Competency Framework (including copyright) are owned by the Digital Analytics Association. By using the Competency Framework, you agree to the DAA Legal & Copyright information policy, and you also expressly agree that you will not deal with the Competency Framework in any way apart from the permitted purposes. In particular you will not:
Reproduce or incorporate the whole or any part of the Competency Framework in any work produced or authorized by you; or
Represent that the Competency Framework or any part of it was created by or is offered to the public by you.
What are competencies?
Learn about the value of the DAA Competency Framework.
Featuring: Steve Petitpas, Former General Manager, Microsoft.com, Production Studios and Event Marketing and Former Director, DAA