Salt Lake City is Digital Analytics Association’s Newest Chapter

Salt Lake City Brings DAA Chapters to 17

WAKEFIELD, Mass. – April 20, 2020 – The Digital Analytics Association (DAA) today announced the opening of a new chapter, DAA ASalt Lake City.
Three new Chapter Officers for the DAA Salt Lake City Chapter have been selected: Heather Aeder, Pepperjam; Craig Scribner, Claravine; and Eric Hansen, Western Governors University.
The addition of DAA Salt Lake City brings the total number of chapters to 17 for the DAA.  The chapter is planning their first event, a virtual meeting, 2020 Vision of the Future:  Career Development and AI on May 5.
"We have long been asked for a chapter in the Salt Lake area.  We have many corporate members there (Adobe, Claravine, ObservePoint), as well as a strong university member (Brigham Young University).  DAA’s stance has been to grow strategically over time – and it’s time for Salt Lake City,” said Marilee Yorchak, Executive Director of the DAA. 
A complete list of DAA Chapters and Chapter Officers is available here.
About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.
The DAA was founded as the Web Analytics Association in 2004. The organization has 5,500 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at