Staff

Marilee Yorchak, Executive Director, DAA

Marilee Yorchak
Executive Director
Email

Before joining the DAA, Yorchak served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University.

She is well regarded in her profession. She was named "Communicator of the Year" by BMA Colorado and "Association Professional of the Year" by the Colorado Society of Association Executives, and, while in graduate school, she was awarded a Kleid Fellowship from the Direct Marketing Association. She is a frequent speaker/panelist at association executive events. She served on the national editorial advisory board for Association News, and is currently the chair of the editorial committee for the Colorado Society of Association Executives. She is also on the advisory board for the University of Northern Colorado Monfort College of Business, Department of Marketing.

 


Sarah Clopton

Sarah Clopton
Education Manager
Email

Sarah has over 14 years of association education and professional development experience ranging from managing a conference and regional seminar program, evaluations, certification, and managing faculty relations while working for Golf Course Superintendents Association of America. She holds a B.S., Secondary Education from The University of Kansas.


Catherine Hackney, Community Manager, DAA

Catherine Hackney
Community Manager
Email


Hackney is a Colorado native. She holds a BA in English literature from Colorado State University and previously worked for Medical Group Management Association (MGMA) as the coordinator for local chapters and the online member community.


Matt Dirks

Matt Dirks
Director of Sponsorships
Email


Throughout his 20+ years in sponsorship development and sales, Matt has always strived to bring together the perfect marriage of customer and opportunity. An award-winning expert, author and speaker in the association industry, Matt brings a depth of experience and understanding to assist organizations in taking full advantage of the opportunities that lie within DAA. Whether you are interested in simply advertising, sponsoring a DAA event or even aligning your company with DAA as a thought leader in the digital analytics industry, Matt is ready to work with you to find the best way to engage with DAA members and extended community.


Judy Ritland

Judy Ritland
Certification Administrator
Email


Judy has over 14 years of experience working with both voluntary and mandatory certification programs. She possesses comprehensive knowledge of certification standards, testing, and exam development procedures. Judy coordinates the work of volunteer subject matter experts (SME’s). She also welcomes the opportunities to serve individual analysts from around the globe with assistance through the certification process.


Brooke Weldon

Brooke Weldon
Membership Manager
Email


Brooke has been working in association management for nearly 5 years focusing on technology related industries and professional societies. Brooke brings refined membership and committee management skills to DAA to bring value to members.

She is a member of American Society of Association Executives (ASAE) and Project Management Institute (PMI) and uses each as resources the same as she encourages DAA members to engage with their memberships. Her analytical mindset is a great match for the digital analytics industry and enables her to talk the talk with DAA members. She holds a B.S., Business Management from Suffolk University.



Madison Kevorkian
Marketing Manager

 


Scott Licata
Web Manager

 


Shannon Taylor
Association Coordinator