Smart organizations make decisions and drive company revenue with a data-driven philosophy. Belonging to DAA demonstrates that to your entire company and your customers. With the multitude of member resources available to ALL your employees – be it extensive and exclusive offerings in professional development, careers, recognition, and networking – DAA membership consistently provides value well above your dues investment. An investment in Corporate Membership in the DAA is a wise strategic decision, whether you are a small analytics firm or global company. From suppliers to practitioners, our array of benefits will provide just what you and your team are looking for. Taking advantage of free online education, free certification, free workshops, free mentoring, free job postings, and free self-assessments are all smart moves to help your employees and your company grow. Join the 5,000+ global members of DAA and the 75+ other Corporate Members that have made this smart decision.
Corporate members receive an unlimited number of individual DAA memberships for employees. Any employee that touches marketing or analytics in your organization should become a member, along with HR professionals looking to fill positions and compare job descriptions or compensation in the industry. Each corporate member may assign up to 20 of their members as designated DAA voting representatives, such as for voting for incoming Board of Directors and deserving Quanties Award winners.
As you lead and grow the digital analytics practice in your company, it’s on you to recruit, hire, train and retain the best staff possible. In today’s competitive marketplace, that is not an easy task. The DAA will become your partner, providing you with valuable, proven resources not available anywhere else to help growth and strengthen your team.
You need to grow your business by raising the visibility of your firm with digital analytics decision-makers. You’ve come to the right place. Make the most of your marketing investment by focusing on a relevant, targeted audience with the help of the DAA.
FREE Included in your membership
% Discounts applied with your membership
This is THE ONE conference you won’t want to miss! The DAA OneConference features two days of groundbreaking educational sessions, networking opportunities, and the annual Quanties Awards – all happening together at ONE conference.
DAA has 16 local chapters (including an affiliate in Germany), and their aim is to hold quarterly events. Members can join a chapter upon registration or update any time. Members can join more than one chapter as well.
Symposia brings together digital analytics, web analytics, marketing and business professionals for a half-day of learning, knowledge-sharing and networking. DAA Symposia happen several times a year at Chapter locations.
DAA partners with several industry events including Marketing Analytics Summit (formally MEE/eMetrics), DA Hub, Adobe Summit, and more. Check our events calendar for the most up to date partnerships and member discounts. We are always adding more events to the DAA online calendar, and benefits to our members through negotiated discounts.
We know your team is busy and leaving the office to attend a seminar or workshop may be difficult and costly. Let us bring the training to you! We can travel to your company and provide a half-day, full-day, or two-day on-site workshop designed for you and your team. Designed for up to 25 people, this option allows your entire team to receive the benefits of our training without having to leave the office.
The Digital Analytics Cookbook is a collection of step-by-step directions on how to do a specific digital analysis process. The "recipes" are contributed by DAA members and only available to members.
Members are encouraged to contribute new recipes and digest all the current recipes in the collection! An added benefit of contributing a recipe is that we monitor the most recommended and viewed recipes and invite our authors to present them on Cookbook Webinars.
Learn from industry leaders! These conversations are focused on career development, soft skills, and learning how leaders started and grew to the positions they’re in today. Join the live conversation and ask questions or view an on-demand conversation. Thought Leader Conversations are also available in podcast form.
Educational webinars provide a variety of hot topics to increase your knowledge and skills. Join a live webinar or view the library of on-demand webinars.
Access to archived Symposia recordings and presentations at your fingertips. If you can’t be there in person, you can still obtain knowledge from our expert speakers. Choose a topic, grab your lunch and learn!
An interactive, discussion-based education program, led online by our DAA instructor. There are two workshops that make up the Essentials Series: Fundamentals of Analytics and Applying Digital Analytics. Attendees learn key competencies, knowledge and skills in the areas of data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.
Corporate Exclusive - you receive either 2, 3 or 4 workshop seats per year for your employees (depending on corporate level)! This is a $1050 value per workshop.
Current short course certificates include A/B Testing & Optimization, Multivariate Testing, Lead Scoring, Segmentation, and Building a Bridge from Analytics to Data Science. Member pricing is 50% off the nonmember price ($49 vs $99).
DAA has a strategic partnership with Sparkline, offering a 12-module series: DAA Analytics Academy by Sparkline. Upon completion of the series you will earn a certificate as a 21st Century Digital Analyst and a digital badge to post with your social media profile (and in the DAA Community).
- DAA Analytics Academy by Sparkline pricing (DAA Members): $999
- DAA Analytics Academy by Sparkline pricing (Non-Members): $1,299
- Individual Module pricing (DAA Members): $199
- Individual Module pricing (Non-Members): $299
DAA’s free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Corporate Members and Sponsors, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics.
Guided by a distinguished, independent Editorial Board, Applied Marketing Analytics publishes detailed Briefings, Case Studies and applied Research to help marketers measure, analyze and improve the effectiveness of their digital marketing initiatives. Each quarterly issue provides detailed, practical articles on innovative strategies, techniques and tools plus the latest best practice and analysis on how marketing analytics can impact and improve your organization’s performance.
The Digital Analytics Association (DAA) Web Analyst Certification Program™ is a voluntary certification program. The CWA program provides a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Upon meeting DAA's required education, experience, and examination requirements, a certificate and digital badge is conferred, along with the ability to list CWA as a credential.
Corporate Exclusive - – you receive either 4, 8 or 12 certification exam seats per year for your employees (depending on corporate level)! This is a $649 value per exam and is very easy to take advantage of, with the test being all online.
DAA has a robust Career Center, which you can not only post jobs, but search and view a resume bank of niche analytics job seekers.
*Corporate Exclusive – you receive unlimited free basic job postings and 20% off enhancements
The Digital Analyst Competency Framework is the first-of-its-kind industry reference. It defines the necessary knowledge and skills for digital analysts and provides a career path by defining the job tasks spanning entry to advanced level professionals.
*Corporate Exclusive – download this report for free, (individual and non-members pay a fee)
Based on the Digital Analyst Competencies, this report provides detailed job descriptions for three levels of the digital analytics profession from entry-level to advanced senior-level positions. Also included are career tracks that provide plans for progressing from one level to the next.
*Corporate Exclusive – download for free, (individual and non-members pay a fee.)
The 2016 Digital Analytics Industry Compensation Report is based on data submitted by more than 730 digital analytics professionals in November 2016.
*Corporate Exclusive – download for free, (individual and non-members pay a fee).
The Digital Analyst Self-Assessment is the ultimate professional development resource for digital analysts. Intuitive and easy-to-use, the self-assessment asks you to rate yourself against the key defined competencies of successful digital analysts. Once completed, you can see how you measure up in the job market in your current role and for job roles to which you aspire.
Be visible through the blog posts, share your knowledge and best practices in discussion forums, or post your own questions to your fellow digital analysts.
A community open to all DAA members who are interested in supporting gender equality within the profession and helping female analysts thrive. The WiA Mission is to provide education, advocacy, and influence in order to increase understanding and activate resolution of issues facing women in analytics.
The program is open to members only. Originally this was launched by WiA and was for women only, now this is open to all members. This unique online networking and career development resource will help you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Learn more about the program and read the FAQ.
The CMLF is a peer group of analytics leaders in their respective organizations, representing their organization’s corporate membership in DAA. The group focuses on defining common challenges and topics of interest across the CMLF participants to create discussion and sharing of ideas and practices among the participants.
*Corporate Exclusive
The Quanties Awards (formerly the Awards for Excellence) are our industry’s way of recognizing the best and brightest individuals, teams and companies in the industry. The Quanties are the most relevant and important awards for the digital analytics industry.
DAA often gets requests from outside groups and chapters for speakers. This is a great way to showcase thought leadership from your company by being listed.
DAA's free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Sponsors and Corporate Members, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics.
Your company will be added to the Corporate Member listing, along with a link to your site.
As a corporate member you can promote your events on the DAA calendar.
*Corporate Exclusive
Being a corporate member means you save on sponsorship packages. Learn more about our opportunities ranging from in-person symposia and the DAA OneConference, to online webinars, co-branded content, website ads and direct messaging to our community.
*Corporate Exclusive
*Average ROI based on current typical corporate member usage in these categories.
Contact DAA’s membership office to talk more about how corporate membership can benefit YOUR company.
“We’re thrilled about the unique professional development resources and opportunities that our DAA Corporate Membership provides for Digital Analytics professionals at Microsoft.”
“Dollar for dollar, we generate more business from DAA Symposia than from any other event.”
“The DAA is the leading organization for those interested in and involved with Digital Analytics. As a corporate member, we are proud to support the Digital Analytics community and the invaluable education, discussion, networking, and connections the DAA provides.”
