The DAA is proud to have the support and participation of many significant players in the Digital Analytics industry. Learn more about our diverse corporate members below. Bold companies have Certified Web Analysts™!
A+E Networks is truly a global media company with joint ventures and channels all over the world. In addition to its New York headquarters, A+E Networks has offices in London and Singapore. The International division oversees 50 channels around the world, reaching more than 300 million subscribers in over 150 countries in 37 languages.
For more information, please visit http://www.aenetworks.com/about
Accenture is one of the world’s leading organizations providing management consulting, technology and outsourcing services, with approximately 289,000 employees; offices and operations in more than 200 cities in 56 countries; and net revenues of $28.6 billion for fiscal 2013.
Accenture’s four growth platforms—Accenture Strategy, Accenture Digital, Accenture Technology, Accenture Operations—are the innovation engines through which we build world-class skills and capabilities; develop knowledge capital; and create, acquire and manage key assets central to the development of integrated services and solutions for our clients.
AdBirds unites ex-Googlers working together across the globe in every time zone to provide online marketing services in more than 60 countries, 365 days per year. The value proposition is to provide ‘global reach with a local AdBirds presence’ customized to your needs. Our services include Google AdWords, Analytics, Web and Platform, Conversion Rate Optimization, Social Performance Marketing, Training, Video content creation and Translation.
For more information visit: http://www.adbirds.global/.
Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. We help our customers make, manage, measure and monetize their content across every channel and screen.
For more information visit: http://www.adobe.com/.
American Eagle Outfitters, Inc. is a leading global specialty retailer offering high-quality on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters and Aerie Brands. The company operates more than 1,000 stores in the Unites States, Canada, Mexico, China, and Hong Kong, and ships to over 80 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at over 60 licensed international franchise stores in 12 countries.
Analytics Demystified is run by the best known names in the digital analytics and optimization industry. Adam Greco, John Lovett, and Eric T. Peterson form the core of a team with over 100 years of collective experience.
For more information please visit http://www.analyticsdemystified.com/.
Analytics Pros was founded by Caleb Whitmore in 2009 with a vision to create a consultancy focused around a core of Google’s web analytics products: Google Analytics and Urchin (Google Analytics’ predecessor). As the years have progressed this initial idea has expanded to a mission to help narrow the distance between our clients and their customers using digital analytics. Since its inception, Analytics Pros worked with hundreds of clients globally to develop strategies for digital analytics and optimization, implement Google Analytics standard and premium, deploy and maintain Google Tag Manager, analyze data using Tableau Software and other tools, develop and run optimization programs, and founded two conferences: GAUGE and BEST Practices.
Located in the Ballard neighborhood of Seattle, WA, we are a team of uber-geeks, data lovers, and strategic thinkers that love nothing more than to find helpful insights within piles of data. In 2012 we helped our clients measure and analyze 11,200,000,000 (that’s right, 11.2 billion!) digital sessions – not bad, not bad at all. As we enter 2015, we are actively helping our client base collect and analyze over 50 billion digital interactions per month.
For more information visit: https://www.analyticspros.com/.
Product and service providers require cost-effective marketing solutions that spring from data and engage customers and trade partners across channels and in a variety of media. That's Ansira Engagement Marketing. We start with data because it's central to market plan development and calculations of after-action return on marketing investment. But we don't stop there. We turn dynamic data into business success by developing and executing smart, effective marketing programs that engage customers and generate powerful results. Ansira provides a full array of services − including data management and analytics, marketing administration, direct marketing, digital and interactive solutions, experiential and events programming, and traditional agency support − to meet all marketing needs and engage customers to drive sales.
At AOL, we're in the business of making the internet better -- period. Through innovation and creativity, we've raised the bar and set the standard for what we believe high quality content is on the internet.
Our content sites and products allow consumers around the world to access the best collection of journalists, artists and musicians on the web.
After over 30 years, AOL is still very much a pioneer and we encourage you to come along for the ride and see what's next.
For more information visit: http://www.aol.com/.
As the marketing services arm of Leo Burnett globally, Arc specializes in digital communications, direct & database marketing, promotions and shopper marketing.
For more information, visit http://www.arcww.com/.
For more information, visit http://www.atinternet.com/.
For more information, visit https://www.bbvacompass.com/.
BitBang provides web analytics consulting services and solutions for companies looking to achieve success in their e-business initiatives. BitBang combines technology and methodology to communicate, learn and build strong online relationships. BitBang offers its vendor selection, analysis, implementation, business processes, reporting, configuration, testing and training expertise to organizations that recognize web analytics and customer experience management as a key factor for business success.
You can also read our Web Analytics blog at http://blog.webanalytics.it/.
Blast Advanced Media is an analytics consultant helping mid- to large-size businesses customize their analytics solution to get straightforward, actionable insights they need to succeed. From custom implementation and training by certified experts, to seasoned performance analysis, Blast Advanced Media helps optimize analytics to improve your entire business - creating a culture of optmization for maximum marketing ROI. Reviewing your business goals, Blast Advanced Media helps you develop the right strategy and set up proper key performance indicators to track, measure, analyze and optimize all online initiatives across multiple marketing channels.
For more information visit, http://www.blastam.com/.
Transformation through integration: realize the full potential of your information
Blueocean Market Intelligence is a next-generation services organization with a deep focus on analytics, market intelligence and social media, all uniquely delivered under one roof by 650 plus professionals. Our 360 Discovery TM process insures the comprehensive utilization of all available structured and unstructured data sources, enabling us to bring the best to bear against each project. By combining the talent, speed and cost benefit of a flat world, along with our scalable delivery model, we are able to achieve a more nuanced and comprehensive understanding of the market at the delivery speed and price advantage that today's business climate demands.
Blueocean digital analytics capabilities are focused to empower the digital marketers to make better and quick decisions by leveraging data and insights. Our focus is to ensure we are agile, nimble and focused towards the broader digital strategies.
For more information visit, http://www.blueoceanmi.com/.
Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. A top U.S. exporter, the company supports airlines and U.S. and allied government customers in 150 countries. Boeing products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training.
For more information, please visit our website at http://www.Boeing.com/.
Brooks Bell is the only optimization firm focused exclusively on enterprise-level A/B split testing, targeting and optimization services. We help companies using enterprise-level testing platforms such as Adobe®Test™, Monetate and Optimizely to improve their on-site testing capabilities and scale their optimization practices. Our testing strategy results in a data-driven company culture, more clarity about your customer needs, better UX and higher conversion rates.
For more information, please visit our website at http://www.BrooksBell.com/.
CAA Club Group is a non-profit organization dedicated to keeping our members safe, wherever they are. We began as an auto safety advocacy group over one hundred years ago.
CAA stands for the Canadian Auto Association and is a part of the AAA/CAA Federation.
For more information, please visit https://www.caa.ca/.
Cardinal Path is one of the largest digital intelligence and measurement consulting firms in North America. Cardinal Path leverages its strategic partnerships with global leaders including Google and Adobe to provide its clients comprehensive consulting and global best practices in the fields of web analytics, usability testing, search engine marketing and optimization. In addition to consulting services, Cardinal Path also provides industry leading Google AdWords and Analytics training at venues throughout North America. The firm has offices in Phoenix, Boston, Chicago, San Francisco, Ottawa and Vancouver.
For more information, please visit: http://www.cardinalpath.com/.
ClickInsight specializes in using digital analytics and search marketing to help organizations innovatively grow their business operations.
We audit, renovate, build and optimize campaigns and analytics implementations from our headquarters in Toronto, Ontario, Canada. Do you have in-house staff who need their capability jumpstarted? We provide custom training and coaching in both analytics and search marketing, for a variety of tools and covering a myriad of industries.
Count what matters. Change what Counts.
More about what this means at ClickInsight.ca
We have a passion for innovation in the pharmaceutical and healthcare industries. With more than 25 successful years in media services, and a dynamic team whose combined experience ranges from pharmaceutical brand management to medical publishing, we know how healthcare professionals, patients and caregivers consume information to achieve healthier outcomes. And we use that knowledge to guide our clients toward better relationships with their ideal audiences.
CMI is the media resource for the world's leading healthcare companies. Strongly rooted in data analysis and technological innovation, our strategists offer the integrated solutions needed to achieve measurable results in an increasingly complex marketplace. We've developed the capability to target healthcare professionals, patients and caregivers with scientific precision, and creatively execute the messages needed to drive your business beyond expectations.
For more information visit: http://www.cmimedia.com/.
For more information please visit http://cognetik.com/
For more information, visit http://corporate.comcast.com/.
As a marketing agency in an increasingly digital world, our job is to create extraordinary experiences. Experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients' businesses.
DialogTech is the combination of two great companies, Ifbyphone and Mongoose Metrics. We provide the only platform for end-to-end call attribution and conversion essential for data-driven marketers.
DialogTech’s platform solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. As marketers face mounting pressure to drive not only leads but revenue, DialogTech’s platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers.
We serve as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries.
To learn more, please visit http://www.dialogtech.com/
eClerx provides critical business operations services to more than 20 global Fortune 1000 clients, including many of the world's leading financial services firms, online retail and distributors, interactive media and entertainment, high tech and industrial manufacturing, travel and leisure, and software vendors, through operational support, data management and analytics solutions. Incorporated in 2000, eClerx is India's first and only publicly listed knowledge processing (KPO) company and is today traded on both the Bombay and National Stock Exchanges of India. eClerx was ranked as one of Forbes Asia's 200 Best Under a Billion List and named as finalist in Teleos' Most Admired Knowledge Enterprise award. eClerx employs over 6,000 employees across its six Indian delivery centers offices in Mumbai, Pune and Chandigarh plus global client relationship locations in New York, London, Silicon Valley, Austin, Dublin and Singapore. For more information, please visit www.eclerx.com.
E-Nor’s platform-agnostic digital analytics and optimization framework, combined with senior consulting expertise, enables organizations to adopt a more data-driven culture. For over 10 years, E-Nor has specialized in digital analytics, providing measurement strategy, implementation, reporting, analysis, training, and data visualization, allowing for companies to leverage data to make better business and marketing decisions. A Google Analytics Certified Partner and a Google Analytics Premium Authorized Reseller, the organization advises some of the world’s most recognized brands, Fortune 500 companies, and governmental agencies. E-Nor is headquartered in the heart of the Silicon Valley in the San Francisco Bay Area with offices in Los Angeles, New York City, Dallas, Tampa Bay and Brussels.
For more information, visit http://www.e-nor.com/.
Equifax powers the financial future of individuals and organizations around the world. Using the combined strength of unique trusted data, technology and innovative analytics, Equifax has grown from a consumer credit company into a leading provider of insights and knowledge that helps its customers make informed decisions. The company organizes, assimilates and analyzes data on more than 820 million consumers and more than 91 million businesses worldwide, and its database includes employee data contributed from more than 5,000 employers.
Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 9,200 employees worldwide
To learn more, visit http://www.equifax.com/home/en_us.
Evolytics focuses on digital analytics and marketing optimization for business evolution and brand growth. Evolytics provides a full-service analytics offering that includes analytics strategy/planning, data audits, implementation services, tag management system deployments, reporting and analysis, Tableau data visualization, A/B testing, and customized training. Evolytics works with progressive, data-driven brands in the financial services, consumer packaged goods, retail, ecommerce, sports marketing, education, personal communications, healthcare, software, transportation, publishing, and telecommunications industries. With more than a decade of analytics experience across many diverse enterprise organizations, Evolytics is considered one of the leading digital analytics consultancies in the United States.
To learn more, visit www.evolytics.com.
FedEx (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. We offer integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires our more than 290,000 employees and contractors to remain absolutely, positively focused on safety, the highest ethical and professional standards and the needs of their customers and communities.
At FedEx, we recognize that our impact is greater than the services we provide. We are committed to being a great place to work, a thoughtful steward of the environment and a caring citizen in the communities where we live and work. We are passionate about sustainably connecting people and places and improving the quality of life around the world.
For more information, go to fedex.com.
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction with the customer experience and delivers powerful insights on where organizations should prioritize improvements for maximum impact. ForeSee applies its trusted technology across channels and customer touch points, including websites, contact centers, retail stores, mobile and tablet sites and apps and social media initiatives. Executives and managers confidently prioritize efforts that achieve business goals because ForeSee’s proven methodology is predictive of customer loyalty, purchase behavior, future financial success and even stock prices.
For more information please visit http://www.foresee.com/.
Google entered the web analytics space with the goal of improving the internet for everyone by getting web analytics data into the hands of site owners and marketers throughout the world. Hundreds of thousands of sites now run Google Analytics, including some of the largest sites on the web.
Google Analytics has the enterprise level capabilities you'd expect from a high end web analytics offering, and also provides time-saving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well. Free support is available in all languages we support, and paid professional services are available through our many Google Analytics Authorized Consultants.
For more information, visit http://www.google.com/analytics/.
Hearst Corporation is one of the nation's largest diversified media and information companies. Its major interests include ownership of 15 daily and 34 weekly newspapers; hundreds of magazines around the world; 29 television stations, which reach a combined 18 percent of U.S. viewers; ownership in leading cable networks; significant holdings in automotive, electronic and medical/pharmaceutical business information companies; a 50 percent stake in global ratings agency Fitch Group; Internet and marketing services businesses; television production; newspaper features distribution; and real estate.
Hub’Scan is a revolutionary dedicated to digital analytics tagging and performance auditing.
When your e-Marketing strategy relies on tags, you cannot afford to collect incomplete or inaccurate data. Hub’Scan saves you time and money identifying webmarketing problems on your site (analytics, SEO, targeting) so that you can focus on optimizing your online business.
If your content changes fast and often, Hub’Scan can help you keep track of changes in your data collection by analyzing tags, content and user journeys. Monitor a purchase funnel by having Hub’Scan replay each step of the process automatically and check for tags.
Hub’Scan can also validate your tagging blueprint by comparing your intended implementation schema with the current state of your tagging.
Hub’Scan supports most analytics, marketing and tag management solutions, scanning at speeds of up to 3 million pages/hour for exhaustive scans.
For more information about http://www.hub-scan.com.
IBM Customer Experience Analytics helps you, the analyst, see your sites and apps from the customer perspective, helping to unlock previously inaccessible insights.Â The ability to build on traditional digital analytics by visualizing customer journeys and replaying sessions will ultimately help you and your stakeholders to resolve issues, boost conversion and maximize lifetime value.
Visit https://www.ibm.com/commerce/us-en/campaigns/customer-experience-analytics/ for more information.
Caring for the world, one person at a time, inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 128,000 employees at more than 250 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.
For more information, visit http://www.jnj.com/.
LunaMetrics is a digital marketing consultancy helping enterprise level businesses discover and act upon metrics that matter. We offer training and consulting services in Google Analytics, Google AdWords, SEO, and Social Media.
For more information, visit http://www.LunaMetrics.com/.
At Keystone Solutions we know that the best marketing is an effective and fantastic experience which is why we bring together the perfect blend of people, governance, tactical execution, and strategic vision to ensure that you make the biggest (and most relevant) impact on your most important clients. By identifying, optimizing, and enhancing critical experiences for critical audiences we help generate loyalty that goes beyond a simple conversion.
For more information, visit http://www.keystonesolutions.com/.
For more information, visit http://www.merkleinc.com/.
Microsoft: Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Founded in 2004, Nabler has swiftly grown into a full-service, new-age, digital analytics company. With over 6 years of extensive experience in web analytics, our expert analysts help some of the top 500 global brands to analyze digital data, allowing them to make smarter, data driven, marketing strategies. Services include site analytics, campaign reporting, implementation, social-media analytics and software services for custom WA solutions. Nabler is based in Bangalore, India.
For more information, visit http://www.nabler.com/.
NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
For more information, visit http://www.nbcuni.com/
Nextiva is more than just a cloud-based phone service provider. We're dedicated to helping you run your business efficiently and profitably – from anywhere, anytime. Our team has a “work hard, play hard” attitude, which means we love to have fun, yet we're passionate about our jobs and delivering your business with exceptional service.
For more information, visit http://www.nextiva.com.
ObservePoint is committed to improving online measurement data and enabling companies to have confidence in their data-driven decisions. With SiteAudit, the most robust web analytics tag auditing solution ever made, web analysts finally have the power to fully automate their web analytics implementation quality assurance. ObservePoint tells analysts when their implementation needs repair. ObservePoint – Trust your data.
For more information, visit http://www.observepoint.com/.
For more information, visit http://www.ogilvy.com/.
SAS Online Analytics solutions turn web data into key metrics specific to your business, enabling you to determine the success of your online operations from both a customer and channel perspective. Using online analytical data, organizations can proactively refine overall business strategies in order to drive profitable revenue growth. SAS is the world's leader in business analytics software, delivering the breakthrough technology you need to transform the way you do business. SAS provides an integrated process for analyzing data from every customer touchpoint and gaining the predictive power to drive change at every level. SAS Customer Intelligence provides the vital knowledge needed to help organizations build a marketing-ready enterprise and create a sustainable competitive advantage.
For more information, visit http://www.sas.com/software/customer-intelligence/.
For more information, visit http://www.searchdiscovery.com/.
WEB GOVERNANCE MADE EASY
Build a better web experience for your visitors with our all-in-one web governance suite. Whether it’s maintaining, monitoring, or optimizing your website, Siteimprove allows web teams of all sizes to work smarter, not harder.
For more information visit http://siteimprove.com/
Sparkline brings a fresh perspective to the world of analytics. We believe that with the right technology, proper education and the right insights, all businesses can answer their customers’ wants and needs, and provide better products, value and service. Sparkline supports companies to make the leap into a data-centric framework that will see them become more profitable, efficient & current.
To learn more, please visit http://www.sweetspotintelligence.com/en/
Tealium is the leading provider of enterprise tag management solutions, serving some of the most demanding clients worldwide. Tealium can be implemented in days instead of weeks or months, reducing tagging costs for organizations. Through the Tealium Tag Management Console, business users can manage their tag implementations in a simple drag-and-drop interface, without further taxing their IT department. Tealium's solutions lets customers save on IT costs, while improving their analytics, their digital marketing deployments and the performance of their web site.
TMMData is a leading provider of data integration, preparation, and management software. We enable data governance and distribution at mid-level to enterprise-scale organizations by seamlessly blending data from nearly any source. TMMData’s software helps drive nimble decision making and organizational efficiency, giving businesses the tools they need to operationalize data by automating the otherwise productivity-sapping tasks of finding, transforming and aggregating information from multiple sources.
Contact us to learn more about how can help you simplify your data. http://www.tmmdata.com/.
Trakken is one of the leading consulting companies in Germany. Founded by two ex-Google employees, Trakken focuses on Web Analytics and Conversion Optimization. As a Google Analytics Certified Partner, an Adobe Business Partner, an AT Internet Partner, and Webtrekk Partner, Trakken is well-established in the online marketing area and has consulted many large international clients across all kinds of industries. As part of its web analytics practice area, Trakken provides a variety of services, including: KPI definition, tool evaluation, tool implementation and web analysis. Trakken offers conversion optimization as a full-service approach, with concept, design, development, testing and interpretation all conducted by Trakken.
For more information, visit http://www.trakken.de/.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com; TBS, TNT, Turner Classic Movies, truTV, Peachtree TV and Turner Sports; and Cartoon Network, Boomerang and Adult Swim. Turner is based in Atlanta, Georgia, and reaches consumers in some 200 countries and territories.
For more information, visit http://www.turner.com/
Unic is a leading European provider of integrated e-business solutions. Working together with our customers, we identify and exploit strategic opportunities in the digital world, in order to create a consistent customer journey with a unique experience.
To learn more, please visit http://unic.com
From its beginning in 1975, Vanguard has been a very different kind of investment firm—one that’s been able to steadily improve its services and lower the cost of investing globally because of its unique ownership structure. We’re owned by the Vanguard funds, which are owned by their shareholders, our clients. Today, we are one of the world’s largest global investment management companies, serving individual and institutional investors, employer-sponsored retirement plans, and financial professionals.
Vanguard manages approximately $4.2 trillion in U.S. assets in more than 176 U.S.-based mutual funds, and offers more than 192 additional funds in non-U.S. markets as of March 2017.
To learn more, please visit https://about.vanguard.com/
Viacom connects with our diverse audiences everywhere they are. As a leading global entertainment content company, we know what our viewers want and proudly deliver it across the globe through television, motion pictures and a wide range of digital media. Media networks includes favorites like BET, MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Centric, CMT, Spike TV, TV Land, Logo and approximately 160 networks around the world. In addition, digital assets such as Neopets, Addicting Games, BET.com and Quizilla offer compelling and interactive content, providing an even deeper connection with our devoted and focused demographics. Paramount Pictures Corporation offers audiences access to a huge library of top films through brands like Paramount Pictures, Paramount Vantage, MTV Films, Nickelodeon Movies and Paramount Home Entertainment. Fueled by our world-class brands, Viacom serves an ever-growing population of kids, tweens, teens and adults who want their favorite media and entertainment, 24/7.
To lean more, please visit http://www.viacom.com/.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Webtrekk offers the fastest real time segmentation on the market today. The Q3 ASP software offers a technically advanced enterprise level analytics solution that performs all queries in real time on raw data; this means that (unlike other web analytics tools) our robust technology enables any query on any past data right away without requiring pre-determined filters; thus, instant, on-the-fly correlation between multiple variables. Not aggregate data but data drill-down capabilities to each unique visitor. Made for merchants that require robust content analysis, scenario analysis, profile mining, onsite search, multi-site analytics, graphical click stream analysis, and promotional effectiveness. Each user can set their own parameters and create their own unique reports, alarms, web heat maps, and overlay views, so that large amounts of data are presented in an easily understandable format for immediate and accurate marketing decisions based on comparing all forms of disparate variables in any time frame. Drag and drop technology means that users do not require training in order to make their own unique reports. In addition, the leveraging of the actual raw data in real time ensures that our web analytics tool is future-proof; i.e. any new reports, views, or scenario analysis you may want to make in the future can easily be done since all queries can be made on-the-fly.
For more information, visit http://www.webtrekk.com/.