Corporate Membership

An Investment in Your Team & Organization 

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Smart organizations make decisions and drive company revenue with a data-driven philosophy. Belonging to DAA demonstrates that to your entire company and your customers. With the multitude of member resources available to ALL your employees – be it extensive and exclusive offerings in professional development, careers, recognition, and networking – DAA membership consistently provides value well above your annual dues investment.

Key Advantages of Corporate Plans

  • Reduce Your Learning and Development Spend: Attend our webinars, face-to-face events, and online learning modules to upskill your staff on the latest analytics competencies.
  • Enhance your Employee Value Proposition: Attract superior talent by promoting your brand on the DAA website
  • Enhance Operational Effectiveness: Use our tools, templates, and how-to-guides to save time on day-to-day analytics activities
  • Establish Innovative Practices: Implement new ways of addressing analytics challenges using insights from our cutting edge research
  • Reward your Top Performers: Award your high potential performers with the DAA professional development for growth in their profession

An investment in Corporate Membership in the DAA is a wise strategic decision, whether you are a small analytics firm or a global company. From suppliers to practitioners, our array of benefits will provide just what you and your team are looking for. Taking advantage of online education, certification, workshops, mentoring, job postings, and self-assessments are all smart moves to help your employees and your company grow.

Join the 6,000+ global members of DAA and the 50+ other Corporate Members that have made this smart decision.

>>Download Corporate Membership Brochure

Unlimited Individual Memberships

Corporate members receive an unlimited number of individual DAA memberships for employees. Any employee that touches marketing or analytics in your organization should become a member, along with HR professionals looking to fill positions and compare job descriptions or compensation in the industry. Each corporate member may assign up to 20 of their members as designated DAA voting representatives, such as for voting for incoming Board of Directors and deserving Quantie Award winners.

For Practitioners

As you lead and grow the digital analytics practice in your company, it’s on you to recruit, hire, train and retain the best staff possible. In today’s competitive marketplace, that is not an easy task. The DAA will become your partner, providing you with valuable, proven resources not available anywhere else to help grow and strengthen your team.

For Suppliers

You need to grow your business by raising your firm's visibility with digital analytics decision-makers. You’ve come to the right place. Make the most of your marketing investment by focusing on a relevant, targeted audience with the help of the DAA.

FREE Included in your membership
Discounts applied with your membership

Your Membership Return on Investment

Membership dues are based on your company’s annual revenue:

Revenue < US$5M US$5M-$100M US$100M
Dues US$3,000 US$6,000 US$9,000
ROI* 584% 360% 285%

*Average ROI based on current typical corporate member usage in these categories.

What Members Say

“Being a Corporate Member of the DAA states loud and clear that you are a data-driven organization. It tells the world that you want your employees to be better connected to the digital analytics community and participate in the development of analytics as a profession.“

JIM STERNE, Director Emeritus, Digital Analytics Association Founder, Marketing Analytics Summit

“Participating in the Quanties Awards is an incredibly valuable experience. First and foremost, submitting work for a Quantie creates an opportunity to be awarded industry recognition for your expertise. Additionally, it provides you with a unique platform to showcase your work and contribute thought leadership along with fellow competitors and One Conference attendees that are also among the best analytic thinkers in our field."

ANDREA LITTLES, Manager, Advanced Performance Analytics, MRM//McCann

"The Digital Analytics Association’s Women in Analytics has added a new dimension to my career. Having joined in the last year, I have forged great bonds with women I have mentored as well as colleagues I have met through WiA. The meetings enable us to talk about important industry topics as well as ideas pertaining to women in the analytics workspace. Having recently hosted a discussion on the Wage Gap, it became clear how important this program is for women at all levels of their careers. I look forward to many more great discussions with my peers as well as the opportunity to make new friends. WiA is an essential part of the DAA for any woman working in Digital Analytics."

LARA FISHER, Senior Analytics Strategist, Blast Analytics