Smart organizations make decisions and drive company revenue with a data-driven philosophy. With the multitude of member resources available to ALL your employees, DAA membership consistently provides value well above your annual dues investment.
Investing in Corporate Membership with DAA is a wise strategic decision, whether you are a global company or a boutique analytics firm. From practitioners to suppliers, our benefits will provide just what you and your team want.
Corporate members receive an unlimited number of individual DAA memberships for employees. Any employee that touches marketing or analytics in your organization should become a member, along with HR professionals looking to fill positions and compare job descriptions or compensation in the industry. Each corporate member may assign up to 20 of their members as designated DAA voting representatives, such as for voting for incoming Board of Directors and deserving Quantie Award winners.
As you lead and grow the digital analytics practice in your company, it’s on you to recruit, hire, train and retain the best staff possible. In today’s competitive marketplace, that is not an easy task. The DAA will become your partner, providing you with valuable, proven resources not available elsewhere to help grow and strengthen your team.
You must grow your business by raising your firm's visibility with digital analytics decision-makers. You’ve come to the right place. Make the most of your marketing investment by focusing on a relevant, targeted audience with the help of the DAA.
FREE Included in your membership
Discounts are applied with your membership
INCLUDED
The Digital Analytics Cookbook is a collection of step-by-step directions on how to do a specific digital analysis process. The "recipes" are contributed by DAA members and only available to members. Members are encouraged to contribute new recipes and digest all the current recipes in the collection! An added benefit of contributing a recipe is that we monitor the most recommended and viewed recipes and invite our authors to present them on Cookbook Webinars.
INCLUDED
Learn from industry leaders! These conversations are focused on career development, soft skills, and learning how leaders started and grew to the positions they’re in today. Join the live conversation and ask questions or view an on-demand conversation. Thought Leader Conversations are also available in podcast form.
INCLUDED
Educational webinars provide a variety of hot topics to increase your knowledge and skills. Join a live webinar or view the library of on-demand webinars.
INCLUDED
Access to archived recordings and presentations at your fingertips. If you can’t be there in person, you can still obtain knowledge from our expert speakers. Choose a topic, grab your lunch and learn!
INCLUDED
An interactive, discussion-based education program led online by our DAA instructor. There are several workshops that make up the Essentials Series including Fundamentals of Analytics and Applying Digital Analytics. Attendees learn key competencies, knowledge and skills in the areas of data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.
*Corporate Exclusive - you receive either 2, 3 or 4 workshop seats per year for your employees (depending on the corporate level). Up to a $1050 value!
DISCOUNTED
Current short course certificates include A/B Testing & Optimization, Multivariate Testing, Lead Scoring, Segmentation, and Building a Bridge from Analytics to Data Science. Member pricing is 50% off the nonmember price ($49 vs $99).
INCLUDED
DAA’s free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Corporate Members and Sponsors, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics.
DISCOUNTED
This is the ONE conference you won’t want to miss! The DAA OneConference features two days of groundbreaking educational sessions, networking opportunities, and the annual Quantie Awards – all happening together at ONE conference.
INCLUDED
DAA has 15 local chapters, and their aim is to hold quarterly events. Members can join a chapter upon registration or update any time. Members can join more than one chapter as well.
FREE
DAA's Digital Exchange (formerly known as Virtual Symposium) includes the same high-quality speakers offered at our in-person events, and provides attendees with actionable insights to be implemented immediately.
DISCOUNTED
DAA partners with several industry events including Marketing Analytics Summit (formally MEE/eMetrics), DA Hub, Adobe Summit, and more. Check our events calendar for the most up to date partnerships and member discounts. We are always adding more events to the DAA online calendar, and benefits to our members through negotiated discounts.
DISCOUNTED
We know your team is busy and leaving the office to attend a seminar or workshop may be difficult and costly. Let us bring the training to you! We can travel to your company and provide a half-day, full-day, or two-day on-site workshop designed for you and your team. Designed for up to 25 people, this option allows your entire team to receive the benefits of our training without having to leave the office.
INCLUDED
The Digital Analytics Association (DAA) Web Analyst Certification Program™ is a voluntary certification program. The CWA program provides a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Upon meeting DAA's required education, experience, and examination requirements, a certificate and digital badge is conferred, along with the ability to list CWA as a credential.
*Corporate Exclusive – you receive either 4, 8 or 12 certification exam seats per year for your employees (depending on corporate level)! This is a $649 value per exam and is very easy to take advantage of, with the test being all online.
INCLUDED AND DISCOUNTED
DAA has a robust Career Center, where you can not only post jobs, but search and view a resume bank of analytics job seekers.
*Corporate Exclusive – you receive unlimited free basic job postings and 20% off enhancements
Career Fair
DISCOUNTED
DAA hosts Career Fairs and corporate members receive discounted exhibitor booths, to help you find qualified talent.
INCLUDED
The Digital Analyst Competency Framework is the first-of-its-kind industry reference. It defines the necessary knowledge and skills for digital analysts and provides a career path by defining the job tasks spanning entry to advanced level professionals.
*Corporate Exclusive – download this report for free, (individual and non-members pay a fee)
INCLUDED
Based on the Digital Analyst Competencies, this report provides detailed job descriptions for three levels of the digital analytics profession from entry-level to advanced senior-level positions. Also included are career tracks that provide plans for progressing from one level to the next.
*Corporate Exclusive – download for free, (individual and non-members pay a fee.)
INCLUDED
The 2022 Digital Analytics Industry Compensation Report is based on data submitted by more than 500 digital analytics professionals in November 2022.
*Corporate Exclusive – download for free, (individual and non-members pay a fee).
INCLUDED
The Digital Analyst Self-Assessment is the ultimate professional development resource for digital analysts. Intuitive and easy-to-use, the self-assessment asks you to rate yourself against the key defined competencies of successful digital analysts. Once completed, you can see how you measure up in the job market in your current role and for job roles to which you aspire.
INCLUDED
A community open to all DAA members interested in supporting gender equality within the profession and helping female analysts thrive. The WiA Mission is to provide education, advocacy, and influence in order to increase understanding and activate resolution of issues facing women in analytics.
INCLUDED
The program is open to members only. Originally launched by WiA and was for women only, now this is open to all members. This unique online networking and career development resource will help you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Learn more about the program and read the FAQ.
DISCOUNTED
The Executive Forum (EF) is a peer group of analytics leaders in their respective organizations, representing their organization’s corporate membership in DAA. The group focuses on defining common challenges and topics of interest across the EF participants to create discussion and sharing of ideas and practices among the participants. This group is only open to Corporate and University level memberships.
*Corporate Exclusive
INCLUDED
The Quantie Awards (formerly the Awards for Excellence) are our industry’s way of recognizing the best and brightest individuals, teams and companies in the industry. The Quanties are the most relevant and important awards for the digital analytics industry.
INCLUDED
DAA often gets requests from outside groups and chapters for speakers. This is a great way to showcase thought leadership from your company by being listed.
INCLUDED
DAA's free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Sponsors and Corporate Members, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics.
INCLUDED
Your company and logo will be added to the Corporate Member listing, along with a link to your site.
*Corporate Exclusive
INCLUDED
As a corporate member you can promote your events on the DAA calendar.
*Corporate Exclusive
DISCOUNTED
Being a corporate member means you save on sponsorship packages. Learn more about our opportunities ranging from in-person symposia and the DAA OneConference, to online webinars, co-branded content, website ads and direct messaging to our community.
*Corporate Exclusive
*Average ROI based on current typical corporate member usage in these categories.
“Participating in the Quanties Awards is an incredibly valuable experience. First and foremost, submitting work for a Quantie creates an opportunity to be awarded industry recognition for your expertise. Additionally, it provides you with a unique platform to showcase your work and contribute thought leadership along with fellow competitors and One Conference attendees that are also among the best analytic thinkers in our field."
ANDREA LITTLES, Manager, Advanced Performance Analytics, MRM//McCann
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“Being a Corporate Member of the DAA states loud and clear that you are a data-driven organization. It tells the world that you want your employees to be better connected to the digital analytics community and participate in the development of analytics as a profession.“.jpg)
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"The Digital Analytics Association’s Women in Analytics has added a new dimension to my career. Having joined in the last year, I have forged great bonds with women I have mentored as well as colleagues I have met through WiA. The meetings enable us to talk about important industry topics as well as ideas pertaining to women in the analytics workspace. Having recently hosted a discussion on the Wage Gap, it became clear how important this program is for women at all levels of their careers. I look forward to many more great discussions with my peers as well as the opportunity to make new friends. WiA is an essential part of the DAA for any woman working in Digital Analytics."