Benchmarking Report


DAA recently partnered with TMMData to survey our community about data priorities and challenges. More than 800 DAA members participated in the survey between June 8 and July 14 of 2017* and the results are in!

TMMData and the DAA have analyzed the responses and are ready to share our findings in the newly available downloadable whitepaper - State of Digital Analytics: The Persistent Challenge of Data Access & Governance. Along with the full report, we created a downloadable infographic with highlights of the results of the survey.

Here’s what you’ll gain

Some of the key takeaways you will learn from this whitepaper are:
  • Disjointed, inaccessible data is a major productivity inhibitor for analysts, diverting skilled resources from contributing to valuable business intelligence
  • Data professionals lack confidence in data accuracy, which poses an existential threat to the industry
  • The industry recognizes its areas of inefficiency and is poised to make important investments that will free data professionals up to perform next-generation analysis

How to get the report

Access the free benchmarking report whitepaper by following the link below and completing the landing page form. You can review a summary of the findings by downloading the infographic.

Download the Infographic

Download the Full Report

Learn more about the survey process and see some additional highlights by reading the press release on the TMMData site.  

Our special thank you to TMMData for underwriting this important initiative!

*Survey Methodology

TMMData partnered with the DAA to survey its community members via an email invitation to an online questionnaire, fielded between June 8 and July 14, 2017. More than 824 qualified responses were collected and analyzed to produce this press release and infographic with a 3.3% margin of error at the 95% confidence level.