DAA Compensation Study – Participate Today to Get the Report


Digital Analytics Compensation Study Underway
WAKEFIELD, Mass. – May 28, 2020 – The Digital Analytics Association is currently running a new compensation survey for the industry.
DAA has collaborated with a third-party research firm to develop a survey to provide meaningful information to help guide compensation in the industry.
“Professional development is central to the mission of the Digital Analytics Association. Having relevant and timely research on compensation is vital to serving all of our members. Additionally, the economic upheaval of this current year adds even more necessity to this research as so many of our members have been impacted and are in the job market,“ said Michael Helbling, DAA Board member and the liaison for this study.
The survey is easy for analysts, managers, directors, and their teams to complete only taking about 15 minutes. The final compensation report will only share aggregated data – responses are anonymous.
All DAA members should have received an email invitation to participate. 
Nonmembers can participate by going to visiting the survey website or emailing the research firm to get a unique survey link.
All participants will receive a free copy of this report, expected to be out in time for the DAA OneConference in mid-October. The deadline to participate in the survey is Friday, June 15, 2020.
About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is advancing the use of data to understand and improve the digital world through professional development and community. The DAA vision is a better digital world through data.
The DAA was founded as the Web Analytics Association in 2004. The organization has more than 5,500 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.