DAA Diversity Scholarship


Applications are being accepted until August 1 for the 2022 cohort of DAA Diversity Scholars.

Digital Analytics Association is committed to eradicating racism by harnessing the passion of DAA members. We use data and the strength of our community to create short- and long-term solutions. We work both within the analytics community and with adjacent groups such as primary, secondary, and university academic institutions to develop diversity, inclusion, and equity within the analytics field.

In order to reach out to a broader range of analytics leaders, DAA has worked with Meta to establish the DAA Diversity Scholarship program for diverse digital analytics leaders. The goals of the program are:


  • To provide individuals from identified under-represented groups in analytics (i.e., people of color, lesbian/gay/bisexual/transgender people, people with disabilities) with support and opportunities for career growth and leadership.
  • To provide the analytics community with increased access to a diverse pool of talented analytics leaders.


Leadership Development
Scholarship recipients are expected to participate actively in the DAA including active participation in the anti-racism task force's work to improve lives by eliminating systemic racism in the analytics community and beyond. Scholars will be exposed to a wide range of analytics leaders who can candidly share their successes and challenges in their leadership roles and be available for open dialogue on challenges and issues. Through this process, Diversity Scholars will develop their own leadership style and learn how to put that style into action and create national networking opportunities with other analytics professionals.
Complimentary enrollment in the Meta Marketing Analytics Professional Certificate
This six-course program, delivered online through Coursera, is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst. No experience is necessary and you can go from beginner to job-ready in six months or less.

Developed by marketing analytics experts at Aptly together with Meta marketers, you’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like Python and SQL to gather, connect, and analyze relevant data. Plus, the common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels.

Along the way, you'll learn to visualize data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll also get to practice your new skills through hands-on, industry-relevant projects.

The final course prepares you for the Meta Marketing Science Certification exam. Upon successful completion of the program, you'll earn both the Coursera and the Meta Marketing Science Certifications. You’ll also get exclusive access to the Meta Career Programs Job Board—a job search platform with 200+ top employers looking to hire skilled and certified talent.

Scholarship recipients will receive a complimentary DAA membership for those who are not already members. This membership will be effective from the time of selection through the end of the following calendar year as a professional member. If you are already a member of DAA refunds will not be given.


To be eligible the applicant must be a member of a racial or ethnic minority group, lesbian/gay/bisexual/transgender, or a person with a disability who is seeking to launch or further their analytics career. Candidates must be committed to fully engaging in all scholarship benefits.


Applications are being accepted between June 1 and August 1 for the 2022 cohort. Applicants will be notified about the status of their application by August 31. Complete the online application in its entirety. 


For questions about the Diversity Scholarship application process, please contact membership@digitalanalyticsassociation.org